The Global Key Accounts (GKA) Marketing Manager
Global Key Account/Segment Marketing Plan Development
High-Quality Program Execution
This position offers an exciting opportunity to engage and support life science researchers and pharmaceutical companies. A strategic-thinking self-starter is well-positioned for this role.
This role is based is ideally connected to an Elsevier office in Amsterdam, New York, London or Philadelphia but home-based applicants are welcomed for consideration.
Support and strengthen relationships with approximately 20 global key accounts in the pharma biotech sector accounting for a large portion of Elsevier's $340MM corporate R&D business
Develop and implement high-impact regional marketing plans based on strong market insight and commercial alignment designed to target select global key accounts and segments
Plan and execute tailored account-based marketing strategies and tactics with select global key accounts based on commercial and strategic priorities
Obtain and disseminate relevant market intelligence to internal stakeholders
Establish and grow relationships with internal stakeholders to plan and execute bespoke marketing strategies and tactics
Become an expert in the buying process and the associated life sciences and pharma personas while synthesizing this intelligence for use in marketing plan and tactic development
Deliver user feedback and case studies that demonstrate the impact of the product(s) on business outcomes
Define clear marketing objectives in line with growth objectives and opportunity
Manage the measurement and follow-up of all marketing deliverables to assure proper tracking and to refine future plans
What you should bring
Education at bachelor's level or above in research-related field and/or business/marketing; master's degree is a plus
Background in life sciences (Biomedical research, Epidemiology Pharmacology, Biochemistry, Toxicology, Bioinformatics) or the marketing of life science solutions and/or pharmaceutical companies
Experience with complex sales organizations and/or large pharmaceutical companies is a plus
7+ years of experience
Strong communication skills, comfortable working in a matrix environment
Skills in marketing planning, account-based marketing and a strong execution track record based on market insights and strategic priorities
Excellent interpersonal and networking skills to interact at all levels within the organization and beyond
Strong commercial awareness. Exposure/experience with Sales is a plus.
Fluent in English
This role may require 10-15% travelling (post-COVID)
Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact email@example.com or if you are based in the US you may also contact us on 1.855.833.5120.