Global Integrated Media Manager - Activation

3M Companies Hartford , CT 06183

Posted 2 months ago

Job Description:

Global Integrated Media Manager- Activation

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with 96,000 other curious, creative 3Mers.

"For more than 30 years at 3M, I've seen firsthand how it's a place where curious, creative and collaborative people thrive and build a rewarding career. As a leader in this company, my goal is to ensure each 3Mer sees and feels the positive impact we're making around the world" - Mike Roman, chief executive officer and chairman, 3M

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

The Impact You'll Make in this Role

As the Global Integrated Media Manager

  • Activation you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by driving global integrated media activation to advance and protect 3M corporate brand and reputation on a global scale. Scope includes:
  • Global Integrated Media Activation Strategy

  • Global Integrated Media Activation Operations

  • Team, Agency & Budget Management

Global Integrated Media

  • Activation Strategy
  • Lead global communication programs that advance 3M's brand and reputation goals with key stakeholders in priority geographies through integrated paid, owned, earned and shared media.

  • Design audience-centric, digital-first approach to always-on and campaign communications activation.

  • Establish cross-functional working processes with global Brand, PR/Communications, Events/Sponsorships and other partner teams.

  • Implement a global measurement plan, identifying key KPIs and benchmarks for global scorecards and decision-making.

  • Serve as the global lead for campaign activation planning, driving thought leadership for integrated media.

Global Integrated Media

  • Operations
  • Always On:

  • Build a center-out global social media approach to drive engagement and advocacy with stakeholder groups across prioritized geographies, leveraging organic social publishing, community management, paid media, influencers and employee advocates.

  • Oversee the editorial planning, content creation and publishing for 3M's always-on social media program. Drive ongoing alignment with partner teams on editorial, managing the ongoing content calendar to maximize external relevance and moments that matter. Ensure content is rooted in audience insight, reflects 3M brand purpose and resonates within the external cultural/societal backdrop.

  • Campaign:

  • Collaborate with global partners across Brand, Communications, and Events/Sponsorships to plan integrated campaign plans that maximize paid, earned, shared and owned media to advance brand awareness, familiarity, favorability, and trust with key stakeholder groups.

  • Steward target audience media behavior research and addressability; ensure audience-centric approach to campaign planning and advise on ways to maximize audience impact across multiple campaigns running throughout the year.

  • Oversee the strategy development and operations of effective and efficient cross-channel media plans (digital, social, TV, audio, OOH, web, content publisher partnerships, etc.), ensuring right media mix, audience targeting, brand safety/suitability, user experience design and media measurement.

Team, Agency & Budget Management

  • Supervise team of full time and contract employees and provide coaching for international counterparts.

  • Oversee agency relationships including paid media, social media and influencer agencies.

  • Oversee global budgets.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

  • Bachelor's degree or higher (completed and verified prior to start) from an accredited institution

  • Ten (10) years of experience in communications or marketing for a large brand, agency or news media/publisher

  • Five (5) years of experience managing advertising, social media, or public relations

  • Five (5) years of experience managing complex projects with multiple stakeholders throughout a large organization

  • Five (5) years of experience managing agency partners and/or internal teams with direct reports

  • Three (3) years of experience collaborating with global teams; including experience working with global markets on campaigns and operations, effectively striking the right balance between centralized and localized operations

Additional qualifications that could help you succeed even further in this role include:

  • Master's degree or higher (completed and verified prior to start) from an accredited institution

  • Comfortable as a thought leader and experienced presenter, articulating complex ideas simply

  • Exceptional interpersonal skills with proven success building relationships across all levels, internally and externally, including influencing senior decision makers throughout the organization

  • Experience influencing without authority, especially in a virtual, global environment

Location: Maplewood, MN or Remote

Travel: May include up to 25% domestic & international

Relocation Assistance: No Offered

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Resources for You

For more details on what happens before, during and after the interview process, check out the Insights for Candidates page at

Learn more about 3M's creative solutions to the world's problems at or on Twitter @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Pay & Benefits Overview:

3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

3M Global Terms of Use and Privacy Statement

Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.

Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms.

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Global Integrated Media Manager - Activation

3M Companies