Global Influencer Marketing Programs Lead, Retail And Brands

Google Inc. Mountain View , CA 94035

Posted 2 months ago

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

This role offers the opportunity to globally lead the customer reference programs function for Google Retail. You'll create a program that shines a light on how our customers are reaching the hundreds of millions of users that shop on Google.

You will quickly identify storytelling opportunities and then present those opportunities to clients, securing their agreement to tell the story of how their partnership with Google helps them achieve critical business objectives. You'll use your creativity and a variety of formats to bring these stories to life. These stories, told in a variety of mediums, will help create further business opportunities.

You'll source, secure and support clients or management teams who will partner with Google on a comprehensive co-marketing plan; this is not a transactional relationship but a program to create mutually beneficial, long term partnerships with clients. In the role, you'll have the opportunity to collaborate with retail ads marketing teammates at the global, regional and local level.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in product marketing or marketing communications.

Preferred qualifications:

  • MBA.

  • Experience developing a leading voice across industry publications, external events, and the press.

  • Experience in keynote, research and executive case study development.

  • Ability to analyze competing positioning and messages, followed by development of our own strategic solution positioning.

  • Solid understanding of the digital ads ecosystem, and ability to translate insights into thought leadership.

  • Strong leadership, written and verbal communication skills.

  • Develop positioning, messaging, and value propositions for Google's marketing solutions for the retail industry.

  • Design and execute multi-channel campaigns to drive client engagement.

  • Activate event programs and partner closely with internal executives and sales teams.

  • Source, secure and support clients and management teams who will partner with Google on a comprehensive co-marketing plan.

  • Develop and implement narratives and creative assets across campaigns, events and other marketing programs.

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