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Global Healthcare Industry Marketing Director - Remote USA

Expired Job

Vmware, Inc. Palo Alto , CA 94306

Posted 2 months ago

We're looking for a talented and passionate healthcare industry marketing leader to join our organization. You will be responsible for leading and handling the planning, development and execution of the company's global industry solutions marketing strategy for the Healthcare business. You will drive the global messaging, go to market strategy, and content creation to successfully market our solutions to enterprise customers in the healthcare industry. We're looking for a strong team player who will work closely with functional teams including GEO Marketing, Sales, Solution Marketing and Alliances to execute the plan. Subject matter expertise in Healthcare is required; global experience would be ideal.

Responsibilities include:

  • Development of global go to market strategy for Healthcare market

  • Build the global industry messaging for diverse target audiences (executive, line of business and practitioner) connecting VMware healthcare use cases/solutions to industry business challenges

  • Develop compelling marketing collateral including customer decks, web content, videos, infographics and eBooks

  • Drive and develop thought leadership including PR/AR, blogs and speaking engagements to reach new audiences and that positions the company as an inspiring leader and trusted advisor

  • Identify and develop target use cases that match the VMware portfolio of products to industry specific challenges, trends and investments

  • Engage with sales to learn how they win deals and what are the key use cases; engage with key customers to talk about how VMware solutions helps achieves their business goals

  • Work with GEO marketing to develop regionally optimized programs that align with global messaging and priorities

  • Support key industry shows and events including the creation of industry demos, messaging and speakership

  • Support industry specific solution partners with combined go to market activities and messaging

Experience and Education:

  • A minimum of 8-10 years of experience with a major company in the industry, enterprise software and/or a major SI focusing on the Healthcare Industry

  • Previous product/solution marketing experience

  • Strong writing/story-telling and public speaking skills; ability to understand and convey hot industry trends at the intersection of business and technology, and how it ties back to VMware solutions

  • Deep Knowledge of Healthcare market including business challenges, workflows and solutions

  • Excellent messaging and content development, writing, editing and journalistic skills

  • Reciprocal and confident, effortlessly able to identify, engage and develop relationships with influencers and leaders with a point of view both internal and external

  • Collaborate with key partners including content marketing, field marketing, sales leadership, solutions marketing, global campaigns, sales enablement and alliance partner teams to build and maintain a conclusive, engaging voice

  • The ability to engage sales executives and customer executives in discussions about business goals and how VMware can help meet those goals

  • Strong visionary drive, focused helping our team beat the competition

  • Position based in Palo Alto, CA

  • BA/BS required. MBA is a plus

Are you:

  • Fun to work with and enjoy helping others succeed

  • Passionate leader and dynamic

  • Hands-on experience with innovative technology

  • Dynamic presenter with the ability to translate technical thoughts to everyday language

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Global Healthcare Industry Marketing Director - Remote USA

Expired Job

Vmware, Inc.