Global Head Of Media, RL

At Meta Reality Labs, we're building tools that help people feel connected, anytime, anywhere. This includes Meta Quest, Ray-Ban Metas, AR and MR software and content, research and development labs.

We're looking for an accomplished consumer media marketing leader for the global media team for Meta Reality Labs. This person will be responsible for leading the team driving our integrated media campaigns, determining the right media and communications strategies, locations and distribution for our marketing campaigns to increase awareness and consideration, ultimately generating demand and driving conversion across the full marketing funnel, while strengthening our Meta brand overall. The ideal candidate possesses sharp strategic, operational and creative instincts across brand and performance media honed at the world's best brands, experience demonstrating short- and long-term media effectiveness, a deep understanding of the value of various channels and the ability to support and inspire a team to do the best work of their careers while partnering deeply with an agency team.

They are an innovator who can advise and oversee execution, effectively collaborate with cross-functional leadership, and establish operational excellence to maximize impact across the team.

The candidate will join our Global Media team as part of our Consumer Marketing Organization. The global media team at Meta works across our consumer efforts across our family of apps and services.

Global Head of Media, RL Responsibilities

• Lead the global media team for Meta Reality Labs, including strategic planning, media planning, plan delivery and measurement.

Set vision, articulate opportunity and lead the media strategy and plans for all Meta Reality Labs brands, including Meta Quest, Meta Horizon, Ray Ban Meta and other current and future products to deliver business outcomes.

Build strong working relationships and influence cross-functional partners across Marketing, Creative, Insights & Analytics, Social and Brand Strategy in order to develop innovative, impactful and integrated work and definitions of success.

Identify and proactively craft new processes and approaches to leverage paid media to drive brand healthy and business growth.

Drive a results driven mindset throughout the team and instill a high level sense of accountability to achieve goals.

Drive performance and efficacy across individual and collective media channels, leveraging quantitative and qualitative insights to influence media business strategies, and inform tactical planning, execution and optimization.

Drive capability for the media discipline at scale globally through partnership with Global Media leadership and other internal partners, effectively building full funnel growth for our products and services.

Oversee and optimize agency collaboration and model to deliver business goals.

Steward team's development, impact and career growth while modeling inclusive behaviors as a cross-functional leader and people manager.

Partner with media and marketing leadership across the Meta family of brands.

Minimum Qualifications

• 15+ years media experience within marketing/advertising organizations
  8+ years management experience, including experience managing people managers

Leadership experience at a Media company/agency

Experience overseeing marketing work with a portfolio of products at global scale

Performance marketing and digital media experience

Proven experience influencing

Knowledge of industry trends and innovation in media, tracking, analytics and research

Knowledge of consumer and cultural media trends

Experience leading media strategy across a variety of channels and audiences (Digital, Social, TV, OOH, Audio, Sponsorships, Partnerships, etc.)

Preferred Qualifications

• Bachelor's degree

Experience working in-house at a consumer technology company

Experience working with products that are sold through a variety of retail channels (D2C, Big Box, specialty retailers)

Experience working and thriving in a self-starter, fast-paced and changing environment

Experience leading in a complex, cross-functional organization across a portfolio of brands

Digital-first approach to solving complex brand and product challenges

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$227,000/year to $296,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.