Global Head, Consumer Audience Strategy

The Global Head of Consumer Audience Marketing will be a responsible for driving a deep of understanding of the consumer audience experience. Drawing on multiple data sources, they will build an understanding of what a consumer might THINK, FEEL and DO throughout their journey, and will identify high potential 'moments that matter' where ResMed can support a consumer's journey to better health. The team will own the patient engagement and consumer content strategy as well as some global marketing efforts including global approaches to integrated campaigns and partnerships marketing. This team will partner with creative and digital teams to deliver impactful content that compels action, and will act as the expert on consumers, enabling peers and regional colleagues to execute on impactful consumer marketing initiatives.

This team will also represent the consumer voice to functions outside of marketing in order to democratise our knowledge in this space and grow our organisational awareness of the consumer audience.

Let's talk about Responsibilities:

• Develop deep understanding of consumer audience and their experiences whether positive, negative or neutral, in the pursuit of better sleep and breathing

• Connect multiple data sources to assemble the most complete picture available to us of the consumer's journey and experience, mapping what they THINK, FEEL and DO at various stages

• Identify knowledge gaps in our understanding of consumers and patients and advise on whether these need to be solved for, and if so, how?

• Partner and collaborate with broad and varied colleagues both inside and outside of marketing, to close any high-impact knowledge gaps and build a more complete picture and understanding of the consumer

• Continually build our knowledge of 'moments that matter' and develop an ever-evolving content strategy that nudges, encourages and incentivizes consumers to take action

• Translate this intimate consumer knowledge to tangible and actionable communications that speak to specific segments within the consumer audience, compelling them to take action and empowering them to further their healthcare journey in a manner that suits them

• Champion the voice of the consumer across the entire business, ensuring that our organizational empathy and understanding of this audience is progressing at a pace that matches the growth potential of this new area for ResMed

• Develop our patient community engagement strategy and identify how to partner with patient interest groups to ensure they and their members are informed of the latest

• Support consumer marketing efforts for pilots and experimentation in new areas within innovation and transformation teams including emerging areas and technologies, segments and partnerships

• Team leadership

Let's talk about the Top 5 Required Skills:

1.Deep consumer audience understanding preferably from health consumer space, and a desire to build out this area within ResMed

2.Experience crafting a view of consumer experiences (THINK/FEEL/DO) from disparate data sources, drawing value from combined insights

3.Understanding of content marketing strategy and how to drive measurable impact in this space

4.Experience driving consumer engagement through campaigns, partnerships and communities, both online and offline

5.Excellent collaboration skills and broad general understanding of wider marketing disciplines

Ok, so what's next?

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world's best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.

Individual pay decisions are based on a variety of factors, such as the candidate's geographic work location, relevant qualifications, work experience, and skills.

Subject to the absolute discretion of the company, this role is eligible for an annual cash bonus payment based on company, business unit, and/or individual performance.

At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

For US based candidates, a reasonable estimate of the current range for this position is:

170,000.00 - 254,000.00 USD (Base, Annual)

For remote positions located outside of the US, pay will be determined based the candidate's geographic work location, relevant qualifications, work experience, and skills.

#LI-REMOTE

Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!