The Global Director at Beats by Dre will lead, develop and execute effective marketing plans to meet category and brand objectives. As the director, you will analyze consumer and customer insights, marketing conditions, and competitor data to inform those plans. In partnership with our brand leadership and support from junior members of the category marketing team, you are responsible for insuring that all plans executed have clear objectives and a measurable return on investment.
Minimum 10 years of Brand Marketing experience, preferably with a lifestyle brand.Premium 360 degree marketing campaign experience, including creative and production experience.Strategic planning and budgeting experience, a requirement.Ability to own the delivery of integrated marketing campaigns and go-to-market programs.Consistent track record communicating with internal and external partners.Deep understanding of technical marketing skills.Dedicated and highly adaptive with ability to quickly solve problems.Excellent verbal and written communication skills.Demonstrated ability to organize workload throughout the day to meet project timelines and deadlines.
Lead overall development of integrated category marketing plans in conjunction with the marketing teams and category business objectives, globally.Lead development of all category marketing and go-to-market plans and briefs.Drive all functions and agency partners to develop never been-done-before, effective creative campaigns that deliver on objectives.Oversee the development of campaign recaps, updates and brand reporting with accuracy and on time.Handle key agency partners (Media, PR, Creative).Develop and run the annual marketing plan and budget. Deliver all marketing activities within the agreed budget.Inspire and lead the category marketing team at all levels by stating goals and objectives; maintaining open communication; and motivating to accomplish tasks.Prepare and submit regular category performance updates to category director, including: Product mix performance and trends; high-reaching product mix performance and trends; new product performance targets and tracking, and consumer insights
Build trust, value others, communicate effectively, foster innovation, solve problems creatively and demonstrate high integrity.Maintain professional internal and external relationships that meet Beats' core values.
Bachelors degree required. MBA preferred.