Global Digital Analyst Senior Associate GMO

Pwc Harrisburg , PA 17101

Posted 2 months ago

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities aligned to Platforms, and enable sales and marketing excellence across the network.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Use feedback and reflection to develop self awareness, personal strengths and address development areas.

  • Delegate to others to provide stretch opportunities, coaching them to deliver results.

  • Demonstrate critical thinking and the ability to bring order to unstructured problems.

  • Use a broad range of tools and techniques to extract insights from current industry or sector trends.

  • Review your work and that of others for quality, accuracy and relevance.

  • Know how and when to use tools available for a given situation and can explain the reasons for this choice.

  • Seek and embrace opportunities which give exposure to different situations, environments and perspectives.

  • Use straightforward communication, in a structured way, when influencing and connecting with others.

  • Able to read situations and modify behavior to build quality relationships.

  • Uphold the firm's code of ethics and business conduct.

The Digital Presence CoE is accountable for developing the network strategy for, driving the innovation & investment roadmap for the website, & creating seamless & personalized experience leveraging PwC's MarTech stack. As a Digital Analyst in the Analytics and SEO team, this position is responsible for optimizing digital properties for internal and third party search engines and analyzing customer data across PwC digital channels to create a seamless digital experience.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:

2 year(s)

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Knowledge/Skills:

Demonstrating thorough abilities and/or proven record of success in:

  • Understanding of the latest SEO best practices across all major search engines worldwide;

  • Implementing SEO strategy to drive an optimized digital experience;

  • Managing the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns;

  • Monitoring and evaluating web analytics dashboards and reports to provide recommendations for SEO strategies;

  • Conducting A/B tests to drive SEO;

  • Collecting and analyzing customer behavior data from SEO and website analytics;

  • Analyzing technical SEO issues and recommending fixes;

  • Configuring metadata for popular social network link-sharing cards;

  • Working in reporting platforms such as Microsoft Excel, Google Analytics, Google Search Console and Tableau;

  • Being results-oriented, energetic and focused with a desire to learn and succeed;

  • Building and managing relationships across the business and with other marketing functions;

Demonstrating thorough abilities and/or proven record of success in:

  • Understanding of marketing automation systems (Salesforce Marketing Cloud preferable); and,
  • Understanding of marketing and sales capabilities, including sales, marketing, brand and strategic marketing in a B2B context.
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Global Digital Analyst Senior Associate GMO