Global Consumer Insights Associate, Data Stewardship

General Mills, Inc. Minneapolis , MN 55415

Posted 2 months ago

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie's Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You've come to the right table. We want the very best talent to help lead something big.

OVERVIEW

This role on the Data Stewardship team acts as a data-product owner and plays a critical data operations role for GMI's Marketing Mix Modeling (MMM) program. As a data-product owner, this person will have primary responsibility for the continued support and strategic evolution of General Mills Precision Insights Engine (GPIE) - a proprietary connected-data asset focused on advertising and consumer-spend. Utilizing the data and capabilities of GPIE, this role will be lead providing the inputs that enable MMM's ongoing measurement of media effectiveness, impacting hundreds of millions of dollars in advertising spend.

As part of the Data Stewardship team you will find a unique opportunity to grow both your business acumen and technical skills in the Data and Analytics space. Typical work will include partnering closely to understand stakeholder needs and ensuring solutions are in place to meet the demands. You will build and maintain relationships with external partners such as agencies, data providers, and media platforms (ie Facebook, Twitter, coupon vendors, etc). You will also lead internal technical resources to develop new capabilities helping us evolve. A successful candidate will have the right blend of delivering on stakeholder needs, managing cross-functional teams, business acumen, and storytelling skills.

KEY ACCOUNTABILITIES

In this role you will:

  • Lead the marking mix data operations acting as the main point of contact for reoccurring deliverables and addressing ad hoc questions.

  • Lead strategic evolution of GPIE by deeply understanding end-user needs and use cases to help build and improve tools and visualizations.

  • Work closely with a technical product team to develop and deliver solutions that enable new and better ways of using our data.

  • Lead exploration and advancement of relevant data sources, including faster data, more granularity and better coverage.

This position will be part of the larger Data Stewardship and Decision Sciences team, assisting in other areas as needed; for example partnering with data scientists developing advanced analytics.

MINIMUM QUALIFICATIONS

  • Bachelor's Degree

  • Strong collaboration and communication skills with stakeholders

  • Agility to deliver with sense of urgency, consistently meeting tight timelines

  • Ability to lead a cross-functional project teams and capable of working with highly technical teams (ie developers) can translate business needs to requirements against which technical resources can execute

  • Ability to communicate, collaborate, and build relationships virtually

PREFERRED QUALIFICATIONS

  • 3+ years of experience with marketing research or data analysis

  • Prior experience working with media data

  • Prior experience working with syndicated data such as Nielsen or IRI

  • Advanced Excel skills such as PowerQuery, PowerPivot, and VBA

  • SQL

#cb


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Global Consumer Insights Associate, Data Stewardship

General Mills, Inc.