Global Campaign Marketing Manager, Startups, Google Cloud Marketing

XNote: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA; Reston, VA, USA; Seattle, WA, USA; Sunnyvale, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience

• 6 years of experience in marketing, startup marketing, or supporting Venture Capitals and incubator partnerships, startups, or cloud technologies

• Experience developing and managing global campaigns and enabling regions for success

• Experience in marketing technical or products/solutions, or marketing to a technical audience

Preferred qualifications:

• Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing

• Experience in managing and delivering scaled cross-channel integrated programs with clear goals and objectives

• Experience in project and program management, with track record of delivering large-scale and/or multiple projects at one time with clear goals and objectives, in a fast-moving environment

• Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data

• Excellent written and verbal communication and people skills, and demonstrated ability to take complex topics to produce compelling thought leadership and empower stakeholders behind a collaborative vision

About the job

The Google Cloud Platform team helps customers transform and evolve their business through the use of Google's global network, web-scale data centers and software infrastructure. The Cloud Marketing team is looking for people who can help us write and tell the story of our customer's journey. Understanding the power of our products and how they impact businesses, you will help share how we provide our customers with the best solutions for innovation. If you're as excited about building what's next as we are, Google Cloud is the place for you.

As the Global Startup Campaign Marketing Manager, you'll be responsible for driving demand for one of Google Cloud's priority audiences - startups.

You will be responsible for the strategy, planning and successful delivery of scalable, high-converting demand campaigns, events, and programs. You'll work with Sales to identify key startup segments, user needs, and corresponding Google Cloud solutions. You'll develop messaging that resonates with your audience and incorporating broader Google Cloud narratives to tell a consistent, compelling, benefits-driven story - leading with the value to the audience and including claims, customer references, and differentiators to bring it to life.

In this role, you'll partner with the Global Demand Generation, Regional Marketing, and Sales Development teams to define an impactful bill-of-materials. You'll create the content, assets, programs and offers, deploy them in regions, and track the impact against targets and optimize. In addition, you'll be responsible for the strategy, planning and successful delivery of executive-level Google Cloud events, identify and test new approaches to driving demand, and track and optimize performance.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Create and execute impactful global demand generation programs for startups, in partnership with regional marketing teams and cross-functional teams to generate sales pipeline.

• Develop messaging, positioning, customer references and content across the funnel from thought leadership events, social and brand campaigns to a bill-of-materials (e.g., event playbooks, outbound campaigns, paid media ads and whitepapers, etc.).

• Own annual global targets with quarterly milestones, for both sales pipeline generation and approvals for the Google for Startups Cloud Program.

• Enable regions to drive their pipeline and approval targets via building and deploying full funnel Bill Of Materials covering assets such as outbound and paid media campaigns, events, and high-touch/ABM programs.

• Test new marketing approaches, use advanced AI, analytics and experimentation to increase ROI, and partner with Regional Marketing to share best practices.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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