We are a global team of 6000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confidence and determination.
The Global Business Manager will serve a critical role in driving global strategy, brand communication and new product development initiatives in support of the business. Primary responsibilities will include the new product development process from consumer insight ideation to product delivery, generating creative assets to support the brand, managing the overhead budget, and supporting the annual strategic planning process.
New Product Development
Functions as co-leader on the Product Development Team primarily responsible for all commercial activities and participates in all critical decisions concerning the product's technical development.
In partnership with Global Consumer Insights, identify consumer insights, positioning, brand essence, emotional & rationale benefits, and target user for all new products. Make recommendation to Global Segment Director.
Work closely with Global Consumer Insights to develop an effective and efficient research plan to support the new product's development.
Develop and present globally acceptable packaging designs, graphics, branding, etc.
Recommend price positioning
Work with the Global Director, Brand Communications to develop and present a globally acceptable advertising brief and brief agency. Provide input into advertising development via Global Segment Director and/or Global Director, Brand Communications.
Evaluate country launch requests via NPD Stage Gate process and make launch recommendations to Global Segment Director.
Work with the RD&E PDT co-leader to prepare and gain approval for all contracts.
Global Business Management
Responsible for the preparation and presentation of the business plan in support of the new product plan, including forecasts and P&Ls
Analyze post launch performance against launch approval metrics and BASES results, where available and recommend corrective actions.
Inputs to Global Segment Director on segment strategy.
Oversee global brand stewardship including life cycle of brand, including cosmetic & next generation upgrades
Monitor and analyze competitive activity
Work with regions to define the growth drivers for the brand
Able to lead development of CAR/CER for product line extension/restage
Support the creation of a full digital strategy to enhance brands in the digital space;
Leads the 3 Year Strat Planning process. Specific skills include work plan management, developing accurate analyses, leading agency partners, and P&L development
Has an ability to develop an innovation road map including converting key consumer insights into product opportunities, developing financial revenue/capital projections
Leads execution of multiple marketing programs as part of 3 Year Strat Planning.
Brand Development (Product)
Possesses a deep understanding of technical and manufacturing specifications of a product; uses knowledge to guide business recommendations
Leads product improvement projects requiring interfacing with GCI and the Commercial teams
Leads Ideation projects in conjunction with GCI and external resources
Implements projects via the NPD Stage Gate process
Established partnerships with key contacts across the organization (Commercial, Trade Marketing, Consumer Insights, Finance, Operations, Supply Chain, R&D)
Instill an understanding and a passion for the brands within the organization.
Collaborate and coordinate with global regions to share best practices that fit with the vision of the brand.
Paint a clear picture of our consumer targets in a way that is inspiring, actionable, and well understood.
Required Education, Skills and Experience
At least 5 years of experience in consumer-packaged goods marketing
2+ years of experience planning and executing digital marketing campaigns;
Desirable Education, Skills and Experience
In-depth experience in new product development
International marketing experience highly desirable
Creative and innovative
Strong financial/analytical skills
Superior organization skills
Able to operate in different cultures, leverages diversity
Proven working experience in digital marketing;
Demonstrated experience driving results through paid and organic social media campaigns;
SEO experience (i.e., title tags, meta descriptions, key word density);
Edgewell is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
Edgewell Personal Care