Global Brand Marketer

Mattel East Aurora , NY 14052

Posted 1 week ago

GLOBAL BRAND MARKETER - Marketing Communications

The Global Brand Marketer will support the brand team in driving relevance of Fisher-Price with today's parents. This includes supporting the development of brand marketing efforts and key product communications and new launch programs, to ensure we are connecting with parents in a meaningful way and driving demand for key lines of business. This also includes supporting the Marketing Communications department in elevating the brand's look and feel, tone of voice, and driving consistency of the brand's identity across all consumer touchpoints.

Specific responsibilities include, but are not limited to, the following:

  • Lead the development of branded asset creation for retail environments online and in-store for both US retail accounts and international needs. This involves guiding strategy and partnering with cross-functional teams to ensure brand guidelines are adhered to and that business objectives are met.

  • Lead the development of branded asset creation for other miscellaneous consumer touchpoints including: digital ads, print/outdoor advertising, trade shows, etc. This involves guiding strategy and partnering with cross-functional teams to ensure brand guidelines are adhered to and that business objectives are met. Coordinate any photo or video shoots internally or with agency partners needed to develop specific assets.

  • Lead the development of a Fisher-Price email strategy. Partner with brand content creative and digital teams to use email to build brand relevance for parents at different ages and stages as well as drive purchase intent of key products. Support the development of partner emails (i.e. Babycenter) to align with overall brand strategy and messaging.

  • Support the development of a new brand guide providing strategic input on an ongoing basis, including: awareness and understanding of brand differentiation amongst competition through brand design, and applying brand design to practical executions for marketing purposes.

  • Manage all brand asset requests from commercial teams, marketing partners and other business partners domestic and international. Partner with cross-functional teams to execute while maintaining brand consistency and alignment to brand messaging and guidelines.

  • Support any cross-brand efforts or opportunities that arise i.e. brand partnerships, brand app development, new launch campaigns, etc.

You have:

  • Analytical abilities and are capable of synthesizing and prioritizing a large volume of information. You use logic and trusted expertise to derive a variety of scenarios and solutions. You can think critically to make clear, well-reasoned and rational decisions.

  • Global mindset and can bring together the best of Mattel globally to drive business advantage and create opportunities. You think of our brands as globally relevant and managed with a global mindset. You adapt approach and behaviors based on cultural nuances and business practices in other countries.

  • Communication skills to promote a free flow of information and communication throughout the organization. You convey confidence, ease and enthusiasm when communicating with a variety of audiences, job levels and stakeholders. Your communication style creates a feeling of energy, excitement and personal investment amongst team members and people outside of the organization.

  • Excellent interpersonal skills with the ability to build relationships and work effectively with people at all levels.

  • Strong organizational and time management skills.

  • Ability to handle a high volume of work while maintaining accuracy and attention to detail.

  • Computer proficiency: MS Excel, Word, Outlook, PowerPoint.

  • Must be a self-starter with a proactive approach to work.

  • Ability to work independently as well as work within a team.

  • Ability to prioritize work to meet important deadlines.

  • Solid analytical skills with ability to research and analyze data to present sound, well thought out recommendations.

  • Strong presentation skills.

  • Excellent attention to detail and follow up skills.

  • Creative problem solver with a solution oriented approach; Highly collaborative

Experience, Education & Skills

  • Bachelor's degree in Marketing/Business or related (or equivalent); MBA preferred. 5-7 years of marketing experience (or Masters with 3-5).

  • Similar "consumer product" marketing experience in toys or another trend driven consumer products company is required.

  • Product development knowledge/experience required.

Toy experience is highly preferred.


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Global Brand Marketer

Mattel