General Sales Manager

Meredith Corporation Springfield , MA 01105

Posted 3 weeks ago

Job Title

General Sales Manager

Job Description

Western Mass News, a Meredith Corporation TV station, is seeking an out of the box thinker General Sales Manager who is not afraid to jump in head-first. We are looking for a big-picture thinker who can solve problems independently and get things done by motivating employees.

If you thrive in a competitive, fast-paced work environment and can drive results, we want to talk with you. Apply today.

I. Job Summary | Major goals and objectives.

The General Sales Manager (GSM) leads and develops the sales team, maximizing broadcast and digital revenue through effective inventory and customer relationship management. Establishes and achieves sales budgets through management and coordination of the Local Sales and Regional National Sales Managers.

Responsible for the overall sales effort and revenue growth. The GSM must maintain a highly visible presence within the national and local advertising community. Strong efforts towards building customer confidence will have positive effects upon the stations sales efforts.

Provide prompt, courteous service to all station departments and clients. Coach, mentor and team lead sales staff. Plan and manage sales department expense budget.

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

30%: Establish budget and pricing levels; establish and monitor inventory control procedures. Prepare fiscal budgets and sales strategies.

20%: Manage, motivate, educate and train Local Sales Managers, Account Executives and Creative Services.

20%: Manage Wide Orbit system in regard to sales, inventory management and pricing objectives. Manage makegoods, programming changes, credits, cancellations, etc.

15%: Develop revenue generating sales projects: develop new to television and digital accounts/revenue.

5%: Ensure adequate sales control of credit and collections policies.

5%: Manage make goods, schedule changes, credits, cancellations, etc.

5%: Conduct sales trips to National Regional Sales offices.

III. Minimum Qualifications and Job Requirements | All must be met to be considered.


Bachelor's degree In Marketing or related field, or equivalent training and/or experience.


Six to eight years local television sales.

Previous management experience required including supervision of a minimum staff of 4 direct reports.

Specific Knowledge, Skills and Abilities:

Exceptional leadership, communication and motivational skills. Big picture vision and thinking.

Must possess advanced knowledge of TV ratings and research.

Strong and effective sales skills.

Professional and effective problem-solving skills.

Persuasive verbal and written communication skills.

Solid computer skills.

Must possess adaptable and effective negotiating skills in an ever changing, fluid environment

Ability to thrive in a team-oriented, competitive, fast-paced environment.

30% Travel Required (Approximate):

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.

Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:


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