General Manager

Reporting to the Executive Vice President General Manager (EVPGM), you will oversee all our sales and marketing activity within a defined geographic area or region. You will plan and implement our business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD) and is expected to work with the U.S. & Region leadership teams (Marketing, On Premise, Distribution, Key Accounts, Finance, and Human Resources) to understand our business strategies and implement them within the region with their customers and consumers.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• PLAN AND IMPLEMENT REGION BUSINESS PLAN

Build the annual business plan for the region following global and national strategies

Ensure agreement and integration for marketing and sales initiatives

Implement our annual business plan with the region's third-party and independent distributors

Provide input and feedback to senior leadership on business planning strategies

Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to the business plan

• MANAGEMENT

Lead your team in working towards important customer and consumer initiatives

Measure results on important region goals vs. business plan

Provide coaching, feedback, and training across all teams in real time

Ensure yearly goals are set for every employee

Promote the "Best 11 Player" philosophy on talent and hiring decisions

• REGION MARKET TRENDS AND ANALYSIS

Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities

Ensure Red Bull is the #1 energy drink brand in store

Ensure business plan priorities are implemented with our distributor networks

Maintain business relationships with our 3rd Party Distribution Partners through communication and feedback

• KEY RESULTS AND DELIVERABLES

Achieve annual volume business plan goal

Deliver in-store execution results (e.g. WvC, PSR, VIP)

Deliver annual distribution goals

Achieve Business Plan marketing events, athlete projects, media outcomes, and consumer metrics

Deliver dollar and unit share results

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 10+ years of experience within Sales, Marketing, On Premise, and/or Distribution

• Experience leading a team

• Expertise in at least one of Red Bull's core business pillars (Sales, On Premise, Distribution, or Marketing)

• Bachelor's degree or equivalent work experience

• Must be fluent in English, additional language skills an advantage

• Travel 30-40%

• Permanent

• Benefits eligible

WHERE YOU'LL BE BASED

MiamiFlorida, United States

Red Bull North America