General / Digital Sales Manager (13037)

Sinclair Broadcast Group, Inc. Traverse City , MI 49685

Posted 11 months ago

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

WPBN / WGTU is looking for a strong General / Digital Sales Manager to help guide our local and national sales efforts. This position requires an individual who possesses strong leadership skills who can direct a local sales team in selling new business and creating revenue streams through a multi-screen integrated approach. The candidate must have a successful track record in sales management, staff recruitment and developmental skills as well as strong leadership capabilities.

In this position, you will:

  • Achieve/exceed budgeted financial goals and grow the station's revenue share

  • Manage sales for the station including local, national, new business television and digital interactive revenue stream

  • Lead sales promotions and develop non-traditional revenue sources

  • Manage and control sales revenue by developing strong relationships with local clients

  • Work with the promotions department to create sales opportunities

  • Meet with staff regularly to provide digital platform training, support and innovative integrations and develop new growth and revenue for Sinclair markets

  • Maintain high level communications with all station and corporate management, sales staff, as well as vendors

  • Execute digital and Broadcast training for sales management, account executives and content producers

  • Meet with vendors and potential vendors to improve existing and develop new programs as well as find and develop new initiatives and programs to advance the digital team

  • Gather new media technology and content information and research to provide the station with the most competitive advantage

  • Other responsibilities as assigned

Additional responsibilities will include exceeding revenue goals, forecasting, inventory control and pricing, sales promotion, development of non-traditional revenue sources, as well as new media and strategic planning.

Requirements and Qualifications:

  • At least 3-5 years experience in TV Sales Management

  • Hands on TV advertising sales and operational background is a must

  • Ability to grow revenue through digital interactive and other approaches

  • Strong and positive leadership skills

  • Highly skilled leader, negotiator and motivator

  • Excellent written and oral communication skills

  • Ability to lead, train and direct professionals successfully

  • Working knowledge of new media, digital interactive initiatives, social media and content

  • A proven track record of new business success is a must

  • Word, Excel, PowerPoint and WideOrbit preferred

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Required Skills


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General / Digital Sales Manager (13037)

Sinclair Broadcast Group, Inc.