Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

GE Healthcare Global MR Marketing Intern - 2019

Expired Job

General Electric Waukesha , WI 53186

Posted 2 months ago

GE Healthcare Global MR Marketing Intern - 2019

  • GE Healthcare

  • Co-op/Intern

  • Posted 9/24/2018 1:04:25 PM

  • 3182227

  • Job Function: Marketing

  • Business Segment: Healthcare Imaging

Location(s): United States; Wisconsin; Waukesha

Role Summary:

Provide the Global MR Marketing Team with in-depth support of the MR Promotional, Sales and

Customer marketing activity and analyze industry trends. Help the team to pro-actively drive the

marketing plan, design and execution, through competitive review, assessment and data collection

Essential Responsibilities:

Opportunities funnel:

Analyze market database output and craft MR tailored reports to:

  • Accelerate the data cleaning process

  • Capture and analyze order trends

  • This will be achieved through promotional and marketing/advertising activity support for the Global

MR team.

Clinical & competitor trends:

  • Gather data and analyze the Middle East clinical trends for MR modality, working with the

Advanced Applications MR and Clinical Education Teams.

  • Work with the Sales team to plan for future clinical trends projections

Product trends:

  • Strengthen the competitive product positioning analysis & communication (increase frequency,

accuracy, )

  • Gather data and analyze the Global MR product trends for the MR modality.

Market Trends:

  • Gather and analyze information on the Global MR market.

  • Produce regular synthesis for the regional Marketing leaders.

Qualifications/Requirements:

  • Business or Marketing school student

Minimum Cumulative GPA 3.0

  • Solid marketing skills, and some financial and analytical skills

  • Strong computer skills (MS Office, Excel, Power Point).

  • Good communication skills in English (both verbally and in writing)

Desired Characteristics:

  • Prior internship experience

About Us:

GE is the world's Digital Industrial Company, transforming industry with software-defined machines

and solutions that are connected, responsive and predictive. Through our people, leadership

development, services, technology and scale, GE delivers better outcomes for global customers

by speaking the language of industry.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Locations: United States; Wisconsin; Waukesha

GE will only employ those who are legally authorized to work in the United States for this opening.


upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Global Product Marketing Leader MR

General Electric

Posted 7 days ago

VIEW JOBS 1/9/2019 12:00:00 AM 2019-04-09T00:00 Global Product Marketing Leader, MR * GE Healthcare * Experienced * Posted 11/27/2018 2:06:36 PM * 3184958 * Job Function: Marketing * Business Segment: Healthcare Imaging Location(s): United States; Wisconsin; Waukesha Role Summary: The Global Product Marketing Leader, MR is responsible for making better bets by aligning market insights with technology trends to assist Product Management & Global Marketing in product planning; and optimizing commercial execution though development of marketing and launch plans in coordination with the Global Segment Marketing Managers & Regional Product Marketing. Identifies and develops opportunities for growth and market share gain. Essential Responsibilities: Key responsibilities include (but are not limited to): 1. Performing clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth. 2. Quantifying and prioritizing market opportunity. 3. Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape. 4. Identifying budget requirements to insure proper execution 5. Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers' clinical and economic needs, values and desired benefits. 6. Building a global market requirements document that prioritizes customer segments and business opportunities. 7. Identifying and assess market and distribution risks, and developing a plan to mitigate those risks. 8. Working with Global Segment Marketing Managers, Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas. 9. Working with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps. 10. Developing a plan and budget for evidence generation to support selected NPI's and installed base products. 11. Developing inputs to support business case for NPI (incl. target pricing) and product positioning 12. Defining brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products. 13. Interviewing professional societies and advocacy groups to identify and select KOL's for thought leadership and awareness building. Supports development of regional KOL's in collaboration with Regional Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing). 14. Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services). 15. Developing programs that improve the customer experience of the installed base in support of installed base retention. 16. Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow global orders and share alternatively, "to support annual business objectives"). Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix. Collaborating with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective. 17. Developing and managing budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan. 18. Creates a global product /portfolio strategy including product positioning and current portfolio. 19. Identifies programs needed to enhance customer loyalty and installed base retention. 20. Provides input to the product / solutions roadmap. Qualifications/Requirements: 1. Bachelor's Degree in Marketing, Business Administration or related field 2. 6+ years' experience in marketing, product marketing or related field 3. Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy 4. Excellent oral and written communications skills 5. Ability to motivate and lead a team of reports 6. Strong analytical and process skills Desired Characteristics: 1. MBA or Master's degree in Marketing, Business Administration or related field 2. 8+ years' experience in marketing, product marketing or related field 3. Deep marketing expertise in market & customer insights, product commercialization and branding 4. Healthcare product/industry acumen 5. Experience in (enter segment or care area here) 6. Experience managing a global brand 7. Innovation – develop new ideas through collaboration and execute on creative ideas 8. Team oriented – ability to motivate and work well with diverse, global and cross-functional teams 9. Influencing skills – ability to motivate individuals and demonstrate organizational influence About Us: GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE's mission and deliver for our customers. www.ge.com GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Locations: United States; Wisconsin; Waukesha GE will only employ those who are legally authorized to work in the United States for this opening. General Electric Waukesha WI

GE Healthcare Global MR Marketing Intern - 2019

Expired Job

General Electric