FVP Retail Sales Strategy

People's United Bank Bridgeport , CT 06604

Posted 2 months ago

Job Description:

Responsible for creating and implementing strategy to achieve the revenue and growth goals of Retail Banking. Responsible for developing and managing strategies and tools that drive employee behaviors which result in acquisition, expansion and retention of profitable customer relationships.

  • Develops and executes consumer and small business banking strategy to increase customer satisfaction and overall market share. Ensures a sales culture is developed and maintained in market and branch employees are successful in meeting sales goals of consumer and small business banking and deposit products.

  • Oversees the design and management of the branch incentive plan ensuring direct links to bank profitability. Ensure plan drives behaviors that improve customer loyalty and relationship growth and results in pay for performance. Implement and manage recognition processes, events and management retreats.

  • Builds cross-divisional relationships and partnerships to generate new ways to maximize the expansion and retention of customer relationships through effective referrals and lead generation activity. Collaborates with Marketing to develop marketing programs and campaigns to support sales activities across the branch office and online channels Responsible for the implementation of new initiatives, which increase customer profitability and loyalty.

  • Accountable for developing strategies and methods for expanding customer relationships, enhancing customer loyalty and retaining profitable relationships. Collaborates with growth managers and retail heads to lead the execution of these initiatives through the growth management group. Accountable for the revenue numbers.

  • Maintains expertise and keeps informed of developments and trends in the industry to monitor the organization's competitive market position. Understands the voice of the customer and utilizes key learnings to create strategies, such as the customer on-boarding program, that provide an enhanced customer experience in order to nurture and grow new and existing customer relationships

  • Implements tracking and monitoring reporting to measure the achievement of consumer and small business banking production, service and referral goals and standards

  • Ensures that opportunities are afforded to professional staff to develop and maintain their skills at the highest standards; promotes diversity. Fosters, through mentoring and leadership, critical and independent thinking skills and behaviors. Ensures that professional staff is developed and utilized as a resource pool for other areas of the organization. Exercises full authority concerning hiring, performance management, reviews, promotions, salary decisions and terminations.

  • Adheres to compliance procedures and internal/operational risk controls, including but not limited to BSA/AML/OFAC, in accordance with any and all applicable regulatory standards, requirements, and policies.

Employment Type

Full Time

Job Requirements

Knowledge/Abilities/Technical Skills:

  • Understanding of broad financial, retail banking and competitive trends

  • Exceptional written, verbal and presentation skills are necessary to effectively convey goals and initiatives to staff and management.

  • Extensive theoretical and practical experience in sales, marketing, management and financial services and products.

  • Effectively influences outcomes to key issues balancing and responding to competing needs within the organization. May develop processes that move across business areas.

  • Role model for communicating expectations, managing performance and providing developmental feedback.

  • Superior problem solving abilities seeing the underlying or hidden problems or patterns.

  • Strong negotiation skills to address exceptions and execute new processes.

  • Superior ability to analyze, evaluate and quantify the financial impact of the issues involved.

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