BDS is looking for an experienced, passionate, and creative Social Marketing Editor to build strong online communities to support the efforts of Microsoft's World Wide Channel & Device Marketing team. The Social Marketing Editor will be responsible for developing and administering social media content on multiple platforms and delivery methods designed to engage Field Labor reps and Retail Pros and create an interactive relationship between field and corporate. The successful candidate will also be required to collect and review social media data to develop more effective campaigns.
The ideal candidate for this position is resourceful, enthusiastic, and creative. They have a strong pulse on how learners want to be engaged and is constantly bringing new ideas on social delivery. They are problem-solvers who work easily on their own but excel in team environments. Most of all, they're excited to create impactful, creative and engaging content that resonates with Field Labor and Retail Pros.
Work side-by-side with the Newsroom to develop social content from larger assets
Develop content strategy and mapping. Continually test and evaluate new strategies to evolve and improve engagement
Build a Social Playbook that can be utilized across all global teams with annual enhancements
Content creation and curation across all platforms including Microsoft's LMS
Work with global leads to develop, pilot and launch influencer programs
Deliver consumption weekly consumption reports that include, listening, sentiment, engagement and click through.
Manage paid media strategy, execution, and reporting. Integrate paid social media into larger business objectives, and evolve our content strategy based on new opportunities
Develop new delivery options the optimize engagement
Develop a thorough understanding of the entire marketing and communications landscape to support integrated programs
Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams. Analyze the long-term needs of social media strategy and offer quarterly reports to management and team
Monitor the social media accounts and offer constructive interaction with users within 24 hours of their engagement
Other duties as assigned by management
EDUCATION AND EXPERIENCE:
Bachelor's Degree in Marketing, Business, Journalism, Communications or another related field preferred
3+ years of previous experience in an advertising or digital marketing agency setting preferred
Experience in developing KPI's and strategies, content & creative direction that align with client's goals in paid social media and organic social media
Experience in supporting integrated advertising campaigns across multiple departments
Experience managing multiple projects and coordinating projects with multiple departments and agency staff members
SKILLS AND REQUIREMENTS:
Maintains awareness and understanding of new marketing and communications technologies and techniques
Excellent problem solving, strategic and critical thinking skills
Excellent time management and organizational skills
Excellent interpersonal communication skills
Excels at researching opportunities and trends within the organic and paid social media landscape
Ability to manage conflicts and difficult situations both internally (project-based) and externally (client based)
Excellent presentation and written communication skills
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is required to:
Regularly talk, sit, stand, walk and bend over, repetitive use of hands/arms, repetitive use of legs and grasp
Frequently lift and carry up to 25 lbs
Occasionally lift and carry up to 50 lbs
Continuous hand/eye coordination and fine manipulation
BDS Marketing, LLC. ("BDS") is an equal opportunity employer in every aspect of employment, including but not limited to; selection, training, development and promotion of the most qualified candidates and employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by state or local law.BDS is committed to equal employment opportunity in all other privileges, terms and conditions of employment that may not be covered in this statement.BDS is an at-will employer.
BDSmktg is an award-winning retail marketing and sales agency. With over 30 years of experience guiding customers through the buying journey, they are experts at powering sales for the world's top brands. BDSmktg offers their clients fully integrated solutions that drive brand demand and sell-through: Research, Brand Advocacy, Digital, Retail Readiness, and Retail Environments. Founded in 1984, BDS Marketing, LLC. is headquartered in Irvine, California with regional offices in Chicago, Illinois and Columbus, Ohio. For more information, visit www.BDSmktg.com.