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Franchised Sales Manager

Expired Job

Sheraton Hotels & Resorts Beltsville , MD 20704

Posted 3 months ago

Additional Information: This hotel is owned and operated by an independent franchisee, Procaccianti Group (The). The franchisee controls all aspects of the hotels employment policies and practices, including the selection and hiring process. If you accept a position at this hotel you will be employed by a franchisee and not by Marriott International.

Job Description :

Guest Rooms: 207
Event Space: 6000 square feet of flexible meeting space
Outlets: Restaurant & Bar/Lounge
Sheraton associates go the extra mile for our guests with friendly service and thoughtful gestures that create lasting connections.
Our dynamic workforce brings together talented team players from around the world. To attract and retain the best and brightest, we offer exceptional benefits, world-class training and strategic career development for an outstanding associate experience.

The Sales Manager is responsible for representing the company to customers, the public, government, and other external sources. Responsible for the development and performance of all sales activities in assigned market.

Listen to customer needs, analyze this information and create tailored proposals. Negotiate and close sales while meeting/exceeding sales targets. Impress customers with tailored proposals, quality and timely service in a pleasant and friendly manner. Work with management throughout the hotel and the Company.

Representative of the Company As the representative of the Company and hotel, professionally approach and communicate with current and prospective customers. Knowledgeable on market, positioning of hotel, amenities and brand.

Understand booking patterns, trends, high demand times, and events in the market. Convey a strong belief in the hotel and confidently discuss hotel features, services and advantages.

Research, Identification & Sales Development Research and understand demand generators, new business sources, the internet as a prospecting tool, community involvement and networking. Research competing hotels and identify sales strategies.

Understand and use industry reports like Star Reports, etc. Develop effective sales strategies to counter the competition. Develop valuable business relationships that result in additional sales and new customers.

Research each customer business, hospitality needs, identify who to talk to and how to get sales closed. Monitor customer preferences to determine focus of sales efforts. Research and identify new business opportunities for the hotel including reaching out to event planners and staying abreast of local events. Represent the Company at trade association meetings to promote hotel.

Proactive and Creative Sales - Exercise creativity, discretion and independent judgment in determining how to assemble an event to suit each customer's taste. Give full attention to what customers are saying, taking time to understand the points being made and asking questions as appropriate.

Conduct site visits and prepare original, creative proposals tailored to address the needs of and to impress the customer. Develop solutions to any cost concerns and resolve any challenges or problems. Aggressively pursue all appropriate opportunities for customer solicitation and relationship building. Aggressively engage in creative networking, uncovering and cold calling prospective clients to generate activity for future business.

Negotiate and Close Sales Influence and convince customers to select the hotel for their hospitality needs. Negotiate terms and reconcile differences.

Develop contingency plans and act promptly and effectively when closing problems arise. Recognize customers for loyalty and/or accept feedback. Identify and secure business to fit the yield strategy.

Sell to fill need dates. Sell and upsell hotel services to meet/exceed sales and financial objectives. Capture all profitable business.

Attain/exceed sales goals and profitability. Directly responsible for achieving production numbers established by booking goals and outside sales activities. Communicate sales activities with peers and superiors.


Comprehensive knowledge of market position, banquet and food and beverage revenues, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning.
Work closely with clients to develop all details of all banquet functions.
Be fully knowledgeable of competitive markets outside the area.
Be fully knowledgeable of the capabilities and limitations of the hotel and departments that may impact sales
Follow Sales policies and procedures as developed in the annual Marketing plan
Make personal sales calls
Conduct site tours for potential clients
Maintain professionalism in problem situations.
Maintain detailed records of discussions with guest, including all meeting setups, food and beverage, etc.
Upsell to improve revenue generation on property.
Attend trade shows, industry and local events that create opportunities for networking
Develop creative marketing techniques
Achieve and exceed individual and team annual goals as established by the annual Marketing plan.
Be fully knowledgeable of the role of rooms merchandising as it pertains to overall revenue and to periodically
evaluate, assess and revise the parameters of the program.
Achieve budgeted revenues and expenses and maximize profitability related to the sales
department. Maintain correct procedures for credit control, financial transactions, and security of financial assets.
Respond and resolve guest requests, complaints, or questions in a courteous and timely manner.
Ability to accurately use various office and sales software.

The Company may consider equivalent combination of acceptable education and experience providing the knowledge, skills and abilities cited below.

Education and Experience:

A four-year college degree in hospitality management, marketing, business or related degree or equivalent experience. Two or more years of sales related experience.

Familiarity with hospitality industry practices preferred. Ability to travel locally and overnight.

Professionalism and Style Expectations
Projects and assignments are completed thoroughly, professionally, and with care.
Adjusts to high-pressure conditions and is open to change.
Assumes responsibility for personal growth and development.
Conducts him herself (acts and dresses) professionally at all times; sets standards for all associates.
Understands and communicates the Step Stone Mission and Core Values.
Expresses ideas and conveys information clearly, effectively, and professionally.
Actively listens to others.
Conveys company information, decision, or problems to appropriate parties on a timely basis.
Works to resolve disagreements and is respectful of peers and co-workers.

This company is an equal opportunity employer.


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Franchised Sales Manager

Expired Job

Sheraton Hotels & Resorts