Floral Designer- Floral Direct

1-800-Flowers.Com, Inc. Carle Place , NY 11514

Posted 2 months ago

1800Flowers.com is seeking a Floral Designer- Floral Direct to work out of the Carle Place, NY (Long Island) office. The successful candidate is an experienced floral designer who is passionate about flowers/ floral design and taking charge of managing a growing direct floral business into the next generation of innovative floral design.

Responsibilities include, but are not limited to:

  • Be mindful of the timeline requirements to ensure that you meet all deliverables on time

  • Work closely with the Senior Manager and Category Administrative Manager to assist in the development and maintenance of the database line list, gross margin calculations, etc.

  • Attend trade fairs, evaluate the competition and determine product trends to include color, style, varieties and add-ons that are appropriate to the brand and the product category.

  • Insure that the products are properly box fit and tested for finalization according to established requirements and timelines.

  • Maintain a working knowledge of hard-good inventories for reorders, sell-through and obsolescence.

  • Responsible for weekly procurement meetings; taking the lead on phone calls and maintaining weekly agenda and recap


  • Prepare product line for all presentations to management and the merchandising team.

  • Collaborate with the Senior Manager and Merchandising team to identify the product needs for a balanced and refreshed quarterly product assortment.

  • Work with Procurement to identify and source the raw materials (single variety and mixed bouquets) from the farms for development.

  • Work with Procurement QA on a QA testing calendar for new varietal development for future market introductions. Work in season to obtain samples and insure adequate testing and photography while varieties are in season.

  • Apply your experience as a floral designer to identify vases that represent the best choices as up-sells for individual bouquets based on current vase inventory. Provide recommendations for potential vase design options for future development.

  • Provide direction to the Sourcing Team on viable vessels for development to include shape, dimensions, material and color.

  • Work side by side with Senior Manager to ensure that product options meet QA and gross margin requirements prior to product commercialization and in preparation for finalization.

  • Develop new and innovative ideas through competitive research, internet research, trade publications, consumer research, sales metrics, and design experience to enhance quarterly product assortments.

  • Responsible for placing floral order from local wholesalers and processing. Lifting floral water buckets and clean up is also required.

Photography and Copy:

  • Collaborate with the team Manager / Senior Manager on the development of the creative turnover documents for photography and copy for each LDL.

  • Be prepared to speak on new designs for pre pro meetings to the photography and copy teams

  • Check all floral components and hard goods are accurate and available prior to the photo shoot.

  • Provide the floral stylist with direction on floral styling prior to the shoot.

  • Oversee all post production photography and copy blocks for each LDL to ensure quality and accuracy


  • Track competitive sites for pricing, offerings, and product differentiation

  • Respond to floral substitutes to QA team when there are availability issues

  • Travel to Miami and CA, trade shows working closely with floral farms

  • Knowledge of cut floral varieties, vase life, seasonality and floral costs.

  • 8+ years' experience as a floral designer.

  • Experience and talent to develop new and innovative fresh floral designs in bouquet form while working within the Direct Floral guidelines and maintaining margin

  • Knowledge and creative styling experience in fresh cut floral product on set.

  • Capable of working in a fast-paced environment

  • Must be a team player and be a successful cross-functionally partner

  • Must be able to lift 50 lbs

  • Available to travel

  • Organized, detail-oriented, ability to multitask, strong mathematical skills, and knowledge of Microsoft Office Suite.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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Floral Designer- Floral Direct

1-800-Flowers.Com, Inc.