Fit For Growth Marketing Leader

Pwc Springdale , AR 72765

Posted 2 months ago

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

Responsibilities

As a Director, you'll work as part of a team of problem solvers with extensive consulting and industry experience, helping our clients solve their complex business issues from strategy to execution. Specific responsibilities include but are not limited to:

  • Proactively lead the practise by setting strategy, drive the development of new business in the market, and provide technical advice across disciplines

  • Building strong networks within the firm to spot and capitalise on opportunities to get involved in projects that others are leading across a number of different business units and sectors

  • Identifying and discussing key issues with our clients to identify potential opportunities

  • Responsibility for a majority of day to day client communications

  • Responsibility to shape and deliver various projects that exceed the expectations of our clients and our own assignment quality criteria

  • Manage and deliver large projects by developing the project team, assessing engagement risks throughout, driving conclusions, and reviewing / challenging the output produced by the team

  • Responsibility for management of engagement financials

  • Helping to grow and develop our team through hands on training and coaching

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:
8 year(s)

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Fields of Study:

Marketing, Public Relations, Advertising, Communications Studies/Speech Communication and Rhetoric

Preferred Knowledge/Skills:

Demonstrates thought leader-level knowledge with, and/or a proven record of success, directing efforts in digital marketing techniques, marketing trends and industry-leading practices, emphasizing the following areas:

  • Developing and executing a data driven, integrated marketing strategy delivering results against strategic priorities that contribute to developing relationships, building pipeline and increasing brand equity;
  • Developing marketing tactics across a wide variety of functional areas of the marketing mix including: brand, digital and social marketing, public relations, analyst relations, collateral, integrated content and sales tools, events, etc. and leading strategy to tie these initiatives together using customer journey principles and marketing automation;
  • Collaborating with subject matter specialists and leadership to develop messaging platforms and value propositions that are relevant and compelling and incorporate messaging throughout all communications;
  • Conducting competitive and market research to understand client issues, marketing dynamics and competitive strategies and incorporating this information into marketing activities to drive high impact and differentiated programs;
  • Understanding of relevant companies' strategies, buying habits, executives and competitors; and,
  • Understanding of Marketing and Sales function, including Sales, Marketing, Brand, and Integrated Content, as well as a broad understanding of related functions and Line of Service/Sector client service offerings.

Demonstrates thought leader-level abilities with, and/or a proven record of success, directing efforts in the following areas:

  • Creating marketing programs that are on the leading edge and leveraging the latest marketing technologies to create a greater client experience e.g. social listening, analytics, etc.;
  • Evaluating, analyzing and interpreting voice of the customer and market research information from a variety of sources and applying learning to drive marketing strategy;
  • Completing marketing impact reports including both a quantitative and qualitative analysis on how marketing programs contribute to impact on client relationships, the sales pipeline and brand awareness/equity;
  • Leading, managing and coaching resources including hiring and performance management;
  • Developing strong relationships with peers and leadership, subordinates and sources;
  • Working across multiple communications platforms, including social media, video and digital;
  • Building and maintaining relationships with highest levels of leadership, including effectively managing through a matrixed organization;
  • Communicating, writing, and strategizing effectively (both in verbal and written form), including writing skills that translate complex concepts into easy to understand and compelling messages to support a point of view to leadership;
  • Developing marketing strategies and plans that deliver positive results in brand awareness and revenue growth;
  • Assessing marketing needs to allocate a multi-million dollar budget across multiple business units; and,
  • Influencing senior leadership in order to increase effectiveness of marketing activities thus driving revenue and strengthening brand in the marketplace.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.


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Fit For Growth Marketing Leader

Pwc