JOB BRIEF (PURPOSE):
Reporting to the Financial Wellness Science Leader, the Behavioral Scientist is accountable for formulating a deep understanding of customer behavior and then identifying strategies and tactics for influencing this behavior in ways that help clients begin and continue to engage with their financial well-being to improve their financial outcomes. Along with the Science Leader the Behavioral Scientist will be responsible for using robust and highly effective data and analytics to encourage clients to actively engage in wellness, generate tangible improvements in client outcomes and enable bankers to support clients. The Behavioral Scientist will also work closely with the Financial Wellness Product, Client and Employee Experience, and Strategy teams to ensure that their client insights, strategies and tactics are reflected in the way that we engage with customers. The Behavior Scientist will also work with external experts in the field to ensure the Key is leveraging the most useful insights that emerge. This person will also develop and publish Key thought capital on effective consumer financial management.
ESSENTIAL JOB FUNCTIONS:
Serve as KeyBank's internal expert on behavioral economics and applied behavioral psychology
Leverage the insights, principles, and techniques from these disciplines to create strategies and tactics to effectively encourage KeyBank clients to adopt and remain engaged with our Financial Wellness program
Combine behavioral science with KeyBank's broad range of consumer and experience data to develop hyper-targeted, deeply personalized, Wellness-centered experiences for our clients
Partner closely with the Financial Wellness Product, E2E Client Experience, E2E Customer Experience, and Strategy teams to embed behavioral science into the core of our Financial Wellness program(s)
Leverage relationships with experts in the field of behavioral science to ensure that Key remains close to emerging theories, ideas, and applications
Develop a structured and rigorous test-and-learn capability to continually assess the performance of behavioral science principles and discover those that drive differential value
Publish KeyBank reports, white-papers, and industry insights on Financial Wellness to support Key's brand positioning
Acts as a thought leader, innovator and advisor and offer expertise on complex issues
Maintain deep familiarity with emerging behavioral science and consumer financial management trend
Identify organizational requirements to effectively apply client behavioral insights
Develops techniques and methodologies to achieve business goals drawing upon broad functional expertise in behavioral science
Considers the implications of and generates actionable insights related to business outcomes, customer needs and patterns of behaviors
Lead and participate in promotional activities and presentations
Conduct market research to better understand customer needs and satisfaction with our service
Be a thought-leader and change agent with regard to improving internal processes and procedures over time
Degree in Economics, Behavioral Psychology, Masters degree required, PhD preferred
5+ years of analytical experience working with large data sets
Excellent quantitative, analytical and problem solving skills. Knowledge of statistical analysis (regression, decision trees, experimental design) to solve real world problems
Proven ability to set a vision and gain stakeholder approval
Experience developing Financial or Technology partnerships
Passion for leading and developing people, creating followership and advancing Key's culture
Passion for the customer experience and acting as a change agent
Masters or PhD in Economics or Behavioral Science
Experience/Familiarity with Digital Banking technology
Familiarity with agile project methodologies and LEAN project methodologies
KeyCorp's roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $134.5 billion at March 31, 2017. Key provides deposit, lending, cash management, insurance, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of more than 1,200 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications, and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. KeyBank is Member FDIC.
ABOUT THE BUSINESS:
Key Community Bank serves individuals and small to midsized businesses from Maine to Alaska through our 15-state network of over 1,200 branches, 1,500 ATMs, telephone banking and robust online and mobile platforms. KeyBank's Consumer/Business Banking segment provides consumers and small business owners with straightforward banking solutions and personal finance expertise that helps them make confident financial decisions today and plan for tomorrow. Key Private Bank offers wealth planning that follows a consistent, disciplined approach guided by objective advice based on each unique situation. KeyBank Commercial Bank offers midsize business financial services that drive growth and profitability and help business owners identify new opportunities with products and services including deposit, cash management, investment services, commercial lending, equipment leasing, and asset-based lending.
KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Keybank National Association