Financial Analyst, Marketing Analytics

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Financial Analyst, Marketing Analytics

Job Summary:

As the Financial Analyst for Marketing & Loyalty Program Insights, your primary responsibility is to leverage our data warehouses to work in large data environments and curate to provide insights to our customer marketing organization. You will leverage data-driven insights to enhance customer targeting strategies, customer trends in our loyalty programs and make actionable recommendations to the customer marketing team. This role requires a blend of analytical expertise as well as strong data mining and organization skills.

Your Impact:

The primary purpose of this role is to leverage customer data to drive rapid and real time insights to our customer marketing team. This role drives value by enabling improvements within our loyalty programs. With a focus specifically on Customer Analytics Implementation, this role provides advanced data capture capabilities to support long term strategy of our marketing programs.

Qualifications:

Minimum Qualifications

• Bachelor's Degree Business, Accounting, Finance, Economics or related field

• Experience in finance or analytical role within a public company/accounting firm

• Experience with Microsoft Office tools (e.g., Word, PowerPoint, Excel)

• Experience providing analytical support

Preferred Qualifications

• Bachelor's Degree OR Master's Degree in Business, Economics, Engineering, Statistics, Data or Information Sciences, or related field (or equivalent work experience in a related field)

• 1 to 3 years of analytic experience spanning areas such as Marketing and customer functions

• Demonstrate ability to think beyond raw data and to understand the underlying business context and identify business opportunities.

• Experience with analytical tools like SQL

• Experience performing advanced data modeling, data mining and exploratory data analysis

• Experience translating business requirements into analytics models

• Experience working cross-functionally

• Programming experience and data science using tools

• Experience supporting retail loyalty programs

• Experience in home improvement retail

About Lowe's:

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

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Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.