Anywhere Real State Inc. South Easton , MA 02375
Posted 2 weeks ago
Requisition ID
16362BR
Job Description
Field Marketing Specialist
Working with branch managers and leadership to identify and prioritize agents who need strategic marketing, listing, and brand support
Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
Conducting an annual review of agents' "digital scorecard" to measure their online presence and identify opportunities for improvement
Providing issue resolution and one-on-one assistance to VIP and award-winning agent(s) as
Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple CBR marketing-related and Global Luxury topics.
Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, Global Luxury events, and representing offices in community outreach and company charitable events
Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
Preparing personalized recruiting presentations as requested for VIP and award-winning agents, and participating in the presentation with the branch manager, Field Marketing Manager and Luxury Manager as needed
Working with the creative team to create and manage local recruiting and ad campaigns
Attending and participating in regional marketing meetings and/or training sessions
Communicating regularly with the Field Marketing Manager, Luxury Marketing Manager and local leadership on key initiatives, challenges, and regional activity
Submitting consistent competitive intelligence samples to the recruiting intelligence portal
Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS requirements; MLS and all Coldwell Banker identity standards
Ability to provide basic social media assistance for organic and/or paid campaigns
Basic design experience in-order to provide design and project management assistance for agent's local marketing needs in accordance with national brand standards and template offerings in traditional and digital formats
Must be able clearly articulate the value proposition and position company tools, products, and services as part of agent's success
Travel requirements include:
Ability to, and an environment conducive for, work from home one day a week
Weekly local travel to multiple assigned offices
The ideal candidate will have:
Strong presentation, writing and public-speaking skills
Strong project management skills
Ability to follow direction with solid critical thinking and problem-solving skills
Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
Ability to communicate effectively and professionally with employees and agents
Demonstrate a solid understanding and working knowledge of basic design principles
Candidates for the position must have:
2-years' experience in marketing, creative agency, or communications (field marketing preferred)
Prior real estate industry experience preferred
Experience working effectively within a multi-functional and multi-location environment
Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
Basic working understanding of standard industry used graphic design software including InDesign and Adobe Creative Cloud
Basic understanding of paid and organic social media campaign development
Job Description
Field Marketing Specialist
Working with branch managers and leadership to identify and prioritize agents who need strategic marketing, listing, and brand support
Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
Conducting an annual review of agents' "digital scorecard" to measure their online presence and identify opportunities for improvement
Providing issue resolution and one-on-one assistance to VIP and award-winning agent(s) as
Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple CBR marketing-related and Global Luxury topics.
Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, Global Luxury events, and representing offices in community outreach and company charitable events
Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
Preparing personalized recruiting presentations as requested for VIP and award-winning agents, and participating in the presentation with the branch manager, Field Marketing Manager and Luxury Manager as needed
Working with the creative team to create and manage local recruiting and ad campaigns
Attending and participating in regional marketing meetings and/or training sessions
Communicating regularly with the Field Marketing Manager, Luxury Marketing Manager and local leadership on key initiatives, challenges, and regional activity
Submitting consistent competitive intelligence samples to the recruiting intelligence portal
Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS requirements; MLS and all Coldwell Banker identity standards
Ability to provide basic social media assistance for organic and/or paid campaigns
Basic design experience in-order to provide design and project management assistance for agent's local marketing needs in accordance with national brand standards and template offerings in traditional and digital formats
Must be able clearly articulate the value proposition and position company tools, products, and services as part of agent's success
Travel requirements include:
Ability to, and an environment conducive for, work from home one day a week
Weekly local travel to multiple assigned offices
The ideal candidate will have:
Strong presentation, writing and public-speaking skills
Strong project management skills
Ability to follow direction with solid critical thinking and problem-solving skills
Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
Ability to communicate effectively and professionally with employees and agents
Demonstrate a solid understanding and working knowledge of basic design principles
Candidates for the position must have:
2-years' experience in marketing, creative agency, or communications (field marketing preferred)
Prior real estate industry experience preferred
Experience working effectively within a multi-functional and multi-location environment
Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
Basic working understanding of standard industry used graphic design software including InDesign and Adobe Creative Cloud
Basic understanding of paid and organic social media campaign development
Employment Type
Full-time
Anywhere Real State Inc.