Luxottica Group Minneapolis , MN 55401
Requisition ID: 77383
Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 7,200 retail stores across the globe.
In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.
Luxotticas Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.
GENERAL FUNCTION The Field Marketing Rep is the front line of marketing Oakley in their territory. This position serves the National Account and L&R Wholesale business by identifying opportunities for immersive sales training and brand experiences for Oakleys retail partners. This role also supports the initiatives of US Marketing and the US Events Manager with respect to regional and National events.
MAJOR DUTIES AND RESPONSIBILITIES
Works consistently with Regional Field Marketing Rep Manager and National Key Account Managers to grow the US National Account retail business through focused marketing activations
Provides support to the network of National Accounts and L&R Wholesale accounts within their territory
Helps create engaging and unique brand experiences through self-generated National Account, consumer facing, and Oakley National events
Educates and trains sales associates on Oakley products, technology, and brand through contact during store visits; maintain a highly visible presence in National Account stores throughout territory via account visits
Plans and executes at-store and out-of-store training events, consistent with US Marketing strategy
Finds opportunities for and executes vendor marketing days
Provides insightful feedback from account visits to Key Account Managers and L&R Reps about store needs (low stock, size runs, floor changes, damaged displays, competitor information, etc.)
Works with Regional FMR Manager to plan training sessions for new Oakley accounts
Assists US Marketing Team (US Events, PR, Trade Marketing, Sports Marketing, Go-to-Market) with the execution of branded events that are going to occur in the FMRs territory
Collaborates with Regional FMR Manager and other US Marketing Team members on idea creation and execution of a local market event strategy
Delivers technical presentations about Oakley products and technology to consumers while at field events
Responsible for the operation and maintenance of all demonstration equipment while at events
Reports all event needs to the US Event Manager and Regional FMR Manager, including but not limited to; faulty equipment, visual merchandising, test products, entertainment needs, and display needs
Provides trade show support as requested by Regional FMR Manager or US FMR Manager
Maintains a detailed event calendar and schedule appropriate visits to National Accounts during non-event times
Provides program oversight of third channel agents in territory (agent training, daily communication, performance management)
Reports Third Channel findings to Regional FMR Mgr to successfully impact business
4 year degree preferred, or equivalent related work experience
2 years of marketing experience
Responsible for a company-owned marketing vehicle including but not limited to; maintenance and day to day appearance
Willing and able to drive a non-CDL, branded marketing truck as primary vehicle
Ability to monitor expenses and practice stewardship of the budget for travel, entertainment, and recurring expenses (such as storage)
Travel 100% of the time (75% within immediate market and 25% travel to surrounding market)
Experience with Microsoft Excel, Word, and PowerPoint
Confident public speaker with strong presentation skills
Adobe Creative Suite
Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact Talent Luxottica at outside of US) or email
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.