Holistic Industries Massachusetts , MA 01036
Posted 4 weeks ago
The purpose of the role of Field Marketing Manager is to assist with developing a comprehensive sales and marketing strategy and plan to ensure coordination between sales and brand representatives. This role is responsible for coordinating work with the sales team through the use of the brand representatives' use of pop-ups, onboarding new stores, facility tours and budtender events.
Duties include the following.
Key Responsibilities:
Manage field marketing activities for accounts in the region, driving sell-through
Train, mentor, coach and incentivize brand reps to support the Brand, building brand affinity among the staff to help boost sales velocity
Input and manage data from field activity into tech platforms, tracking key duties, follow-up tasks, and opportunities in real-time
Educate and excite budtenders and key stakeholders on brands, benefits, consumer need states and industry trends and provide talking points, sales tips and training
Working with sales, schedule brand representatives on a monthly and weekly basis, goals to be set up upper management
Identify and execute in-store merchandising opportunities, increasing brand(s) on shelves and driving in-store HI merchandising opportunities
Maintain an expert understanding of cannabis, the cannabis industry, and HI products
Be the leader in field marketing efforts for the brand, 3rd party retailers, and internal teams (brand ambassadors)
Utilize your sales and marketing skills to focus on driving the brand(s) in-store presence
Support client with effective POS and merchandising
Schedule and execute consumer events in order to help drive consumer education and trial of new products.
Perform all other duties as assigned, or any reasonable request from any member of management.
Act as a "players coach", overseeing a designated territory with responsibilities including hosting pop up events, in store education, and merchandising.
General
Education/Experience:
Prior experience, education, and/or certifications in engineering, maintenance, or related fields
Proficient knowledge in marketing and sales required
Previous commercial cannabis experience preferred
Technological Skills:
Required Knowledge and Skills:
Excellent written and verbal communications skills
Experience with Salesforce
Professional demeanor, strong work ethic
Able to maintain confidentiality.
Ability to work collaboratively in a team environment.
Holistic Industries