Field Marketing Manager

Kaplan International Boston , MA 02108

Posted 2 months ago

Field Marketing Manager (18 schools in 13 cities)

As a college educated marketer, the chances are youve probably heard of Kaplan. Perhaps you know someone who prepared for their LSAT using Kaplan books or studied for their GMAT with the help of a Kaplan Test Prep instructor. Ever since its founding by a teacher called Stanley Kaplan more than 80 years ago, Kaplan has committed itself to helping people improve their lives through education.

At Kaplan International English (KIE), a group of 40 English language schools in 6 countries, the way we help to improve lives is by equipping people with the English skills they need to succeed whether its achieving a higher TOEFL score to enter a better degree programme, improving language skills to open up the world of skilled employment or by simply enhancing someones ability to communicate and integrate with English speakers.

We have 18 schools in 13 cities located across the North, South, East and West of the United States, where we welcome students from over 100 countries. As a significant proportion of our students are recruited onto our programmes from within the US, we are now looking for a talented Field Marketer to work with our local teams and drive student recruitment activities and initiatives within those cities.

As Field Marketing Manager for KIEs US schools, you will bring your experience and knowledge to devise and implement strategic marketing programs which support the local recruitment of students and which are tailored to the specific needs, demographics, features and competitive landscapes of 13 different cities.You will partner closely with School Directors and their teams to understand the local territory, identify products and programmes in demand, agree goals and develop a plan of targeted actions which increase brand awareness and generate high quality sales leads that our school staff can convert into enrolments.

Local marketing might encompass anything from developing a referral scheme with a local HE institution to leafleting coffeeshops popular with international visitors, through to running an advertising campaign in a Korean language newspaper or co-hosting a cultural acclimation workshop for the overseas staff of a locally-based corporate employer. To deliver these activities, youll be able to call upon the resources and talents of a skilled design team to produce professional, attractively designed collateral which conveys the quality of our offering and brand. You will be need an ability to write and in particular, produce marketing copy which is clear and simple whilst also compelling.

You will ensure that all your activities are tracked so that successful initiatives can be duplicated and built upon and valuable lessons can be learned from the things that dont yield results. As well as being a creative, lateral thinker, youll be highly results-focused and ultimately, youll judge the quality of your ideas by the outcomes that they drive for the schools you are supporting.

Working in a matrix structure, alongside colleagues who are also responsible for day to day operations of schools, you will need especially strong relationship building skills and an ability to create trust and cooperation - coaching, influencing and motivating colleagues in the school as needed to get the best results from our marketing efforts.

To be considered for the role, you will need to show us you have built and delivered successful strategic marketing plans for other organisations or businesses. Youll need a high level of intercultural awareness either gained from living abroad or exposure to diverse communities within the US. You should also have a solid understanding of digital media, especially in terms of how it can be combined to bolster and support offline marketing efforts.

Please apply with CV and cover letter by 12 October. We look forward to hearing from you.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Field Marketing Manager

Plangrid

Posted 2 months ago

VIEW JOBS 10/10/2018 12:00:00 AM 2019-01-08T00:00 PlanGrid is seeking an energetic, innovative field marketer with proven experience, exceptional planning skills and a demonstrated track record of outstanding execution. The position will report to the Director of FieldMarketing and will work closely with the marketing and sales teams to develop and execute local customer and prospect marketing initiatives that drive sales pipeline and customer engagement. The successful candidate will create a marketing mix consisting of regional events, partner marketing and strategic sales support with visibility and insights into local markets. About the Role * Identify, develop, manage and support marketing initiatives to support your regional sales stakeholders including events, campaigns and partnerships to generate sales pipeline * Develop regional customer and prospect events, aligned with account-based marketing strategies, that are executed in your major markets * Forecast, measure and analyze impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate event and campaign progress and regional results * Own end-to-end execution of all regional events and manage regional field marketing budget and spend, including event venues, AV, F&B, etc. * Partner with account teams to support territory planning and sales alignment within region About You * Demonstrated marketing skills with 5+ years in field marketing * Minimum of 3-5 years experience in enterprise SaaS, B2B field marketing required * Proven event project management experience; outstanding organizational skills * Experience developing regional plans to support account-based marketing * Working knowledge of sales and marketing automation and tools, such as Pardot/Marketo and Salesforce.com * Analytical capacity to understand data, patterns and trends * Demonstrated ability to build highly effective working relationships with sales and marketing * Strong interpersonal skills, attention to detail, flexibility and can-do attitude * Ability to manage through multiple projects simultaneously with tight deadlines * Excellent verbal and written communication skills * Bachelor's Degree with a Marketing or Business focus preferred * You are smart, humble & get sh done * Willingness to travel as needed to markets in your territory Perks * Medical/dental/vision coverage options for you/any dependents * Flexible vacation * 401k * Equity * Construction site tours of the biggest projects in San Francisco using PlanGrid * Volunteer time off: We encourage employees to give back to our local communities. We organize 2 volunteer weeks a year. * We provide paid parental leave for both parents PlanGrid is the leader in construction productivity software. Used on more than 1 million projects around the world, PlanGrid's value extends over numerous phases of construction, building a massive and accurate history of every jobsite through everyday use that creates a data-rich record set at turnover that is essential to long-term operations. PlanGrid is the first construction productivity software that allows contractors and owners in commercial, heavy civil, and other industries to collaborate easily from their mobile devices and desktop. PlanGrid is used in more than 79 countries by thousands of customers including DPR, Granite, NVIDIA, Target Corporation, and Tutor Perini. PlanGrid was a member of Y Combinator's 2012 Winter Class, and has secured over $69 million in funding from Sequoia, Tenaya Capital Founders Fund, GV, 500 Startups, Box, Northgate, and Spectrum 28. For more information, please visit: https://www.plangrid.com/. PlanGrid is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information As part of GDPR compliance procedures, we have posted our Recruiting Privacy Notice on our website. Plangrid Boston MA

Field Marketing Manager

Kaplan International