Additional Locations: (n/a)
Purpose and Passion Comprehensive Benefits Life-Work Integration Community Career Growth
At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we're solving some of the most important healthcare industry challenges. Together, we're one global team committed to making a difference in people's lives around the world. This is a place where you can find a career with meaningful purposeimproving lives through your life's work.
About the role:
Boston Scientific's Field Marketing Manager is responsible for accelerating the adoption of key products in the region/geography assigned through market development, driving patient awareness and education, enabling patient access. This position also works with key customers to position BSC as "the partner of choice" in the therapeutic categories assigned through delivery of localized marketing programs. This candidate will work closely with Territory Managers and Regional Managers to execute marketing tactics to increase the number of patients treated with BSC therapies.
Increase referring physician and patient awareness of disease states and treatment options
Identify unique local market opportunities to increase therapy and product awareness including PR, patient advocacy or hospital marketing partnerships
Conduct patient education seminars and community outreach programs.
Evaluate and implement co-marketing programs (using approved guidelines)
Make patient advocates available (in-person and cloud visits); also identify suitable patient advocates as needed
Conduct in-office patient education tutorials
Develop and implement targeted patient outreach initiatives
Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians
Enable patient access to the right implanter
Address local market issues that limit patient access to trained implanters. Ensure patients have a way to access the right implanters
Recommend best practices to implanters that enable improved efficiency and patient care
Share with customers best practices that allow for improved practice efficiency and patient flow
Increase awareness and acceptance of BSC Practice Management resources
Share non-clinical literature of interest to prosthetic urologists
Identify other areas where BSC should develop and share best practices that improve efficiency
Partner closely with territory managers and region managers in the assigned geographies
Quality System Requirements
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures. For those individuals that supervise others, the following statements are applicable:
Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.
Establishes and promotes a work environment that supports the Quality Policy and Quality System.
BA or BS degree preferred
5 years' experience in sales, account management, advertising/marketing or promotions required; however less experience will be considered for an exceptional candidate
Healthcare, Pharma, medical device experience preferred
Proficiency with Microsoft Office Programs (Excel)
Experience with sales and marketing databases a plus
Excellent verbal communication skills
Must have demonstrated business partnering skills
Ability to build/create immediate rapport
Must be detailed-oriented and proven ability to be organized
Creative outside-the-box thinker, persistent and analytical
Self-driven and able to work independently
50-60% travel required
As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you're looking to truly make a difference to people both around the world and around the corner, there's no better place to make it happen.
Boston Scientific is an Equal Opportunity Employer Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran
Requisition ID: 444920