8x8, Inc. (NYSE:EGHT) communication solutions help businesses transform their customer and employee experience. With one system of engagement for cloud voice, video, collaboration and contact center and one system of intelligence on one cloud communications platform, businesses can now communicate faster and smarter to exceed the speed of customer expectations. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, Twitter, and Facebook.
The Field Marketing Manager - Channels will play a key role in assisting partners in developing and implementing strategic marketing plans. The position will focus on developing and implementing strategic marketing programs, campaigns, events and communication strategies that will assist in driving sales and mindshare for 8x8 while increasing a loyal customer base, advancing the organizations brand, and building awareness of 8x8 solutions.
The ideal candidate will be instrumental in developing marketing relationships and understanding the business models of the assigned sub agents/ partners. Key performance indicators will reside in the ability to positively impact the sales and help partners grow. In collaboration with 8x8 Channel Account Managers, the Field Marketing Manager will establish and manage marketing plans and budgets, while promoting awareness of the 8x8 brand.
Primary duties include developing marketing plans that leverage MDF, reporting against these plans, increasing the quality of partner marketing and. Additional responsibilities include ongoing field communications, supporting partner events, along sharing best practices across partners within the assigned region.
Develop marketing strategies and marketing plans with identified partners in an assigned region that align to the partner and 8x8 business goals.
Leverage all best practices/tools examples: lead generation, and events.
Act as the l Marketing "Subject Matter Expert" while coordinating efforts with channel partners, corporate marketing, channel sales, and other 8x8 field and corporate teams
Develop quarterly marketing calendar and quarterly review process and dashboards for assigned partners
Provide support for partner events and coordinate 8x8 resources as needed
Provide leadership on field requirements for integration with corporate-run marketing programs and campaigns as needed.
8+ years experience with field marketing, channel marketing or channel sales background
Experience in multiple facets of marketing activities including demand generation, events, campaigns, SEM/ SEO, social media, etc.
Project and program management skills with demonstrated examples of end-to-end ownership and delivery of marketing tactics delivered with or through channel partners
Hands-on experience with sales and marketing automation systems and SDFC
Excellent communications and presentations skills
Highly motivated individual with a results-driven orientation, capable of multi-tasking within a dynamic organization
Proven track record of working independently and with sales teams and multiple levels of management
Experience in managing budgets and reporting, including Microsoft Excel
Understanding of two tier channel model and MDF programs helpful
Ability to travel 30-40%
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