Field Marketing Manager - Channels

8X8, Inc. San Jose , CA 95111

Posted 2 months ago

8x8, Inc. (NYSE:EGHT) communication solutions help businesses transform their customer and employee experience. With one system of engagement for cloud voice, video, collaboration and contact center and one system of intelligence on one cloud communications platform, businesses can now communicate faster and smarter to exceed the speed of customer expectations. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, Twitter, and Facebook.

Overview

The Field Marketing Manager - Channels will play a key role in assisting partners in developing and implementing strategic marketing plans. The position will focus on developing and implementing strategic marketing programs, campaigns, events and communication strategies that will assist in driving sales and mindshare for 8x8 while increasing a loyal customer base, advancing the organizations brand, and building awareness of 8x8 solutions.

Description

The ideal candidate will be instrumental in developing marketing relationships and understanding the business models of the assigned sub agents/ partners. Key performance indicators will reside in the ability to positively impact the sales and help partners grow. In collaboration with 8x8 Channel Account Managers, the Field Marketing Manager will establish and manage marketing plans and budgets, while promoting awareness of the 8x8 brand.

Primary duties include developing marketing plans that leverage MDF, reporting against these plans, increasing the quality of partner marketing and. Additional responsibilities include ongoing field communications, supporting partner events, along sharing best practices across partners within the assigned region.

Responsibilities:

  • Develop marketing strategies and marketing plans with identified partners in an assigned region that align to the partner and 8x8 business goals.

  • Leverage all best practices/tools examples: lead generation, and events.

  • Act as the l Marketing "Subject Matter Expert" while coordinating efforts with channel partners, corporate marketing, channel sales, and other 8x8 field and corporate teams

  • Develop quarterly marketing calendar and quarterly review process and dashboards for assigned partners

  • Provide support for partner events and coordinate 8x8 resources as needed

  • Provide leadership on field requirements for integration with corporate-run marketing programs and campaigns as needed.

Requirements:

  • 8+ years experience with field marketing, channel marketing or channel sales background

  • Experience in multiple facets of marketing activities including demand generation, events, campaigns, SEM/ SEO, social media, etc.

  • Project and program management skills with demonstrated examples of end-to-end ownership and delivery of marketing tactics delivered with or through channel partners

  • Hands-on experience with sales and marketing automation systems and SDFC

  • Excellent communications and presentations skills

  • Highly motivated individual with a results-driven orientation, capable of multi-tasking within a dynamic organization

  • Proven track record of working independently and with sales teams and multiple levels of management

  • Experience in managing budgets and reporting, including Microsoft Excel

  • Understanding of two tier channel model and MDF programs helpful

  • Ability to travel 30-40%

#LI-EK1
8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.

View the Participant Poster in English | Espaol.

View the Right to Work Poster in English | Espaol.

We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more or email us at careers@8x8.com (Include "Reasonable Accommodation" in the subject line)

For European Job Applicants our Job Applicant Privacy Notice can be found here.


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Field Marketing Manager - Channels

8X8, Inc.