Field Marketing Manager, Retail
The primary role of the Regional Retail Marketing Manager is to provide local/regional marketing planning and implementation to Beltone's corporately owned retail stores covering determined areas of the US, with a focus on business growth. This is a key marketing position and is responsible for working closely with regional retail management team members to develop marketing plans and local programs, as well as leading a proactive approach to marketing planning and tactical execution. The Retail Marketing Manager will also be an expert in marketing best practices, partnering with the Director to connect the dots between corporate and local marketing.
Key regional marketing liaison between corporate and regional retail management team who understand the local business and develop marketing solutions to drive regional/local KPIs.
Strong marketing advisor with can do attitude to develop and implement local/regional marketing plans.
Work alongside operations, sales and Director of Retail Marketing to develop local market customer plans, identify local marketing opportunities and troubleshoot, as needed.
Working with the Director of Retail Marketing create a seamless process to share and gather information, provide advice and lead integration locally/regionally.
Participate in conference calls & or meetings with regional clients to discuss marketing opportunities and share Beltone marketing capabilitie
Provide experience & data-backed advice when requested on:
General effectiveness of specific marketing ideas in a given market
Recommended timing of various marketing vehicles to maximize impact
Advice on how to maximize their marketing ROI
Lead all implementation of marketing programs and follow up with results and refinements.
Lead the execution of customized local marketing programs for customers integrating and leveraging internal and external resources.Projects include traditional tactics (direct mail, advertising (print broadcast), referral and outreach programs, local extension of national launches and programs, events, sponsorships, and digital tactics (website, paid search, display ads, Google AdWords, retargeting, social media, SEO).
Responsible for documenting marketing data for analysis.
Responsible for providing and presenting to small groups on multiple reports detailing accounts, projects and efficacy of programs where applicable.
Responsible for providing and presenting a quarterly summary report to assigned sales region representatives & marketing peers.
Bachelor's degree preferred; preferably marketing or business-related field
Minimum of 7 years marketing experience
Experience in retail, franchise/dealer marketing in the following industries-- QSR, telecom, hospitality, medical, automotive (Tiers 1-2) or advertising/marketing agency experience with franchise/dealer clients
Experience in medical device and/or hearing industry a plus
Experience developing marketing plans from a bottoms up budgeting approach
Excellent verbal presentation and written communication. Phone and email main communication platforms
Detail-oriented and results-driven
Ability to multi-task and prioritize work with a variety of internal and external customers
Ability to work well with customers to understand their objectives, align on recommendations and execute against plan to achieve goals
Proven ability to generate buy-in on marketing recommendations
Ability to work with multiple projects simultaneously and deliver flawless execution
Ability to effectively communicate the strategic rationale of various marketing programs as they relate to driving growth in each accoun
Ability to understand opportunity identification and prioritization as it relates to achieving goals:
Must have exceptional project management skills, coordinating with various people, building/maintaining the marketing calendar, overseeing budgets and meeting fast moving deadlines.
Understand marketing strategy
Able to follow marketing process
Have strong analytical skills
Must be able to juggle lots of projects at once in a very fast retail environment
Must be able to work with a variety of people with different marketing experience (or none), and inform, educate and mentor
Must have ability to travel up to 40%