Field Marketing Leader - Emerging Biotech
Posted 3/7/2019 3:58:58 PM
Job Function: Marketing
Business Segment: Healthcare Life Sciences
Location(s): United States; California; San Francisco, Oakland, San Jose
The Field Marketing Manager (Emerging Biotech) leads the development and execution of the marketing plan for Emerging Biotech accounts in the West Region with specific focus on accounts in San Francisco. This marketing professional will be the subject matter expert on the needs and drivers for these accounts to sure optimal engagement from a marketing and commercial standpoint.
Create and execute the Emerging Biotech Marketing Plan on time and on budget in alignment with global marketing campaigns and regional commercial objectives.
Demand Creation & Funnel Acceleration: responsible to develop and execute demand creation & funnel acceleration tactics supporting product and solution commercial launch plans and IB Marketing initiatives
Conduct in depth local segment analysis including account characterization, opportunity sizing and propensity modelling
Generate voice of customer insights, monitor segment trends and changes in competitor tactics and strategy.
In collaboration with global marketing, develop segment positioning and value propositions
Measure effectiveness of all marketing activity in the segment and in the region with the expectation of pivoting proactively where needed
Analyze win/loss data combined with local sales funnel and sales related metrics (conversion rates, customer retention etc.) and propose actions where needed
Work in close collaboration with local commercial teams and ensure they are trained and equipped with segment-customized materials and tools
Develop relationships with key opinion leaders, foster engagement with GE SME's and engage with local professional societies
Ensure One LS perspective on all activities and communications and work broadly across businesses and functions
Setup a consistent communication op mech with key internal stakeholders
Bachelor's degree in Science, Marketing, Business Management
Minimum 5+ years' experience in marketing, product marketing or related field in high technology markets
Versed in contemporary marketing approaches with proven marketing planning and execution capabilities
Team oriented exhibit strong interpersonal skills and willingness to collaborate with diverse, cross-functional teams
Demonstrated ability to energize, develop, and build rapport at all levels within an organization.
A high degree of self-motivation and a proven track record of independent execution
Excellent oral and written communications skills.
Strong analytical and process skills
Willingness and ability to travel within U.S and Canada and occasionally internationally.
Advanced degree in Science, Marketing, Business Management or related field
Experience in a commercial environment. For example; sales, key account management, sales management, marketing, scientific support and/or training.
Account based marketing experience
Willingness and ability to take on additional responsibilities and undertake challenging tasks and/or global projects.
GE Healthcare Life Sciences www.corporate.gehealthcare.com There is no other life sciences company quite like GE Healthcare Life Sciences. A $5 billion business with more than 11,000 individuals in over 100 countries, we are at work enabling a new era in medicine. For more than 60 years, GE Healthcare Life Sciences has globally supported the development and use of new therapies, helping accelerate the journey from biological understanding to clinical therapy. GE Healthcare Life Sciences works with cutting edge technology enabling and advancing the discovery, diagnosis and medical treatments of the present and the future. We are accelerating biology to cell therapy in ways no other company can. Follow us on Facebook and Twitter and watch our discoveries in action on our YouTube channel.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.
Locations: United States; California; San Francisco, Oakland, San Jose
GE will only employ those who are legally authorized to work in the United States for this opening.