Field Marketing Lead

About the role

We are seeking an experienced Field Marketing Lead to build and scale our global field marketing team. You will develop and execute comprehensive strategies that drive revenue growth and shape our market perception across key accounts and territories. This role requires a sophisticated understanding of B2B marketing, with demonstrated success in field marketing and working with ABM teams in order to create a growth engine. Working closely with our Sales and Product teams, you'll create compelling programs and flywheel motions that empower the Sales team to achieve their revenue targets through strategic marketing programs, sales tools, measurement, and field engagement initiatives.

Responsibilities:

• Build and lead a high-performing, global field marketing team
• Develop and execute comprehensive demand generation strategies that directly impact pipeline and revenue goals
• Have the ability to design and implement sophisticated ABM programs targeting strategic accounts
• Create and manage field marketing initiatives that amplify our presence in key markets
• Establish and optimize lead qualification processes and scoring mechanisms
• Partner with sales leadership to align demand generation programs with territory and account-specific goals
• Define and track key performance metrics across all demand generation programs
• Lead budget planning and allocation across multiple programs and regions
• Develop and execute multi-channel marketing campaigns that integrate digital, field, and account-based strategies
• Drive marketing qualified lead (MQL) generation while maintaining high conversion rates through the funnel
• Lead the development of targeted content and programs for different market segments and buyer personas
• Manage technology stack optimization and reporting for demand generation activities
• Build strong relationships with sales, product marketing, and other key stakeholders
• Drive continuous improvement in program effectiveness through data analysis and feedback loops

You may be a good fit if you:

• Have 10+ years of B2B marketing experience, with significant experience leading global field marketing and ABM
• Have a track record of successfully building and scaling global field marketing and relevant demand generation programs from the ground up
• Have demonstrated success in contributing to significant revenue goals through integrated marketing initiatives
• Possess extensive experience building and leading demand generation teams
• Have a proven track record of developing and executing successful ABM programs
• Demonstrate deep understanding of B2B enterprise sales cycles and buying processes
• Have international marketing experience and understanding of regional market dynamics
• Are highly skilled in marketing analytics and attribution modeling
• Have strong financial acumen and experience managing large marketing budgets
• Excel at cross-functional collaboration and stakeholder management
• Have experience marketing complex technical products, preferably in enterprise software or AI/ML
• Are comfortable operating in a fast-paced, rapidly evolving environment