The Field Manager (FM) will oversee a team of On Premise Specialists (OPS) who are responsible for driving brand and business initiatives in target accounts delivering programs for retail accounts, bar staff and consumers.
The Field Manager will be responsible for performance of the On Premise team with their assigned territory. The overall program objective is to increase awareness and drive consumer trial in the On-Premise for the core brands.
Through the direction of the Division Field Marketing Lead and Inspira Agency, the FM is held accountable for executing localized programming that is targeted toward the profile consumer and aligns with the field objectives. FMs will be tasked with thinking creativity, within the framework of a program, to extend and amplify the campaign execution.
Additionally, the ideal manager will be able to assemble a staff of committed, brand educated, On Premise Specialists to execute the year long programming in an effort to engage consumers with the core brands.
Hire, train & manage a team of 10-12 On Premise Specialists and ensure they are hitting performance metrics.
Plan, track and measure KPI data for all Specialists within the territory. Report feedback to Division Field Marketing Lead.
Attend brand training and understand all core brands at the "consumer event" level through promotional assets, whether the events are at on/off premise accounts or other type of venue. Be able to fill in for an On Premise Specialist if required.
As a part of program execution, the OPS's will receive POS allocations. It will be your responsibility to coordinate the distribution and ensure the teams are leveraging both consumer & account POS.
As a local market expert, seek out opportunities within the markets to feature our promotional resources and partner with the brand portfolio.
Travel within the assigned territory to work with OPS's to visit accounts and engage with consumers, and trade.
Communicate regularly with local distributors and Diageo field sales team to report market highlights and share key learnings.
Working knowledge of relevant social media channels. Communicate brand activities through social media via tools provided.
Source for consumer/channel/competitive insights - feeds local market intelligence up through the organization. Participates with the Brand/Regional environmental analysis and collaborates with brand territory/brand teams to develop innovative programs and ideas.