Federal Work-Study (On-Campus) -Marketing Assistants

Advertising Department CAMPUS RECREATION AND WELLNESS Academic Term/Year Summer 2024 Position Title Federal Work-Study (On-Campus) -Marketing Assistants Posting Number 05437 Position Number 05437 Student Job Category Student - Federal Work Study On-Campus Number of Vacancies 5 Job Description

ECU Department of Campus Recreation and Wellness is currently seeking several Marketing Assistants.

Campus Recreation & Wellness at East Carolina University provides the following programs and services for the campus community: Intramural Sports; Physical Activity & Fitness; Informal Recreation; Club Sports; Adventure Programs; Adapted Recreation; Youth and Family; Aquatics/Safety Services, Well-Being, and Special Events. Facilities include a state of the art 150,000 square foot Student Recreation Center, an 18-acre multi-sport field complex, a Challenge Course, and a 129-acre sports complex which includes sport fields, a six-acre lake, disc golf course, boathouse, walking/jogging trails, outdoor fitness equipment, sandy beach area, beach volleyball, courts, and an Odyssey Challenge Course.

Responsibilities and Duties:

Special Projects:

• Proactively initiates marketing projects within each of the departmental programs, that align with overall goals and directions of the CRW marketing plan.

• Assist marketing graduate assistant in banner, poster, other printing of materials.

• Assist with the entry of ECU Localist web page material.

• Assist in oversight for CRW's internship program.

• *Managers serve as the lead mentor to 1 or more student interns, with the guidance of the coordinator and graduate assistant.

Graphic Design:

• Utilize a variety of programs to create marketing materials for program areas to include bulletin board calendars, program flyers, and banners.

Assessment:

• Assists in the development and implementation of the Campus Recreation & Wellness (CRW) marketing plan.

• Identify emerging social media outlets trends CRW can utilize to better reach and recruit participants and nonparticipants.

• Assist with the design, collection, and analysis of data collected through various avenues including but not limited to surveys,

direct observations, focus groups, social media analytics, and google analytics.

• Research and collaborate with other Campus Recreation and Wellness departments from universities.

• Conduct research and make appropriate recommendations for new marketing initiatives and projects that will enhance brand awareness of CRW and effectively promote programs/services.

Social Media:

• Marketing assistants will maintain the CRW Facebook, Twitter, Instagram, and TikTok through a designated scheduling software and organic content creation.

• Review weekly and special event social media calendars prepared by CRW Interns.

• Create/write/compile/edit content for the CRW website, Parent, and Student Affairs On Deck newsletters as well as direct email campaigns (CRW Listserv and ECU Pirate 411)

• Attend CRW special events to perform live social media coverage

CRW Outreach:

• Assist in tabling and street team activities for CRW and ECU to promote any upcoming activities and school spirit.

• Assist with presentation to designated campus groups including but not limited to COAD classes, COMM classes, residence hall coordinator meetings, etc.

Preferred (Majors, Experience, GPA, etc.)

Marketing, Communications, Business related

Qualifications:

• Minimum one-year marketing experience

• Strong communication & organizational skills

• Basic working knowledge of social media outlets

• *Experience in public speaking and writing

• *Strong mentorship skills and initiative

• *Extensive understanding and background working with various forms of social media

• *Minimum of two years of college course work completed preferably in the Business or Communication field

• Available to work approximately 15-20 hours per week

Special Instructions to Applicant

Please upload your resume and federal work-study authorization form online.

To be eligible for FEDERAL WORK STUDY positions, students MUST BE QUALIFIED and RECEIVE a FEDERAL WORK STUDY AWARD from the ECU Financial Aid Office (Old Cafeteria Complex, 252-328- 6610.)

Quick Link for Direct Access https://ecu.peopleadmin.com/postings/64034 Open Date 04/01/2024 Close Date 07/19/2024 Open Until Filled No