Fan Engagement Coordinator

SUMMARY

The Fan Engagement Coordinator will support the New England Patriots Fan Engagement team in planning game day, fan engagement, and grass roots promotions and events. Critically, the position will serve as the main point of contact for all appearance requests for Mascot, Musket Men and Patriots Alumni. Finally, the position will play a key role in maintaining the operational efficiency of the department. The ideal candidate will possess strong collaboration and communication skills, as well as excellent customer service acumen.

DUTIES AND RESPONSIBILITIES

1.Appearance Coordination

• Coordinate all appearance requests (from internal and external constituents) for mascot, musket men and Patriots alumni including scheduling, event logistics, customer and entertainer communication, invoicing, and payroll, as well as game day parking and ticketing as required.

• Prioritize competing requests and communicate effectively with stakeholders.

• Maintain updated support materials (e.g., photos, bios) as needed.

• Support the Event Presentation team with game day logistics, schedules, and movements.

2.Alumni Relations

• Maintain alumni contact database.

• Draft and execute regular alumni newsletters.

• Provide players with information regarding the (NFL/NFLPA) transition programming and benefits and assist with applications as necessary.

• Work closely with social media and communications team to ensure impactful social media coverage of priority alumni activations and appearances.

3.Grass Roots Marketing & Promotion

• Oversee the Patriots Street Team and grassroots marketing efforts leading ideation, sponsor integration and event/appearance execution.

• Responsible for driving efforts to cultivate the next generation of lifelong Patriots fans.

• Recruit, grow and strengthen brand affinity amongst all fan segments.

• Coordinate all communications with the New England Patriots Fan Clubs.

• Assist with conceiving and executing promotions and events for our Street Team and Fan Clubs.

• Regularly liaison with Fan Club Presidents and conceptualize promotions and events specific to our displaced fans (e.g., Road Game Rallies).

4.Department Administration

• Maintain departmental inventory of promotional items, signed merchandise, props and backdrops.

• Maintain and coordinate the use of the Patriots Street Team vehicle.

• Assist with the planning and execution of special events.

• Assist with the planning and execution of Patriots game days.

• Special projects and assignments added as business dictates.

SUPERVISORY RESPONSIBILITIES

• This position has no direct supervisory responsibilities.

• This position does oversee cheerleaders, mascots, Musket Men and Alumni at various events.

SKILLS AND QUALIFICATIONS

• High School Diploma or equivalent

• 1-2 year's work experience in promotions or marketing field preferred.

• Able to work in a fast-paced, high-energy work environment.

• Ability to think quickly and problem solve in the moment

• Lively, outgoing, positive, and hardworking.

• Excellent communication skills and the ability to engage and interact with people in a courteous and professional manner.

• Must be able to work evenings, weekends, and holidays as needed .

• Knowledge of the New England Patriots, NFL, football, Gillette Stadium, and the New England area.

• Ability to drive company vehicle to events.

• Valid driver's license and acceptable driving record required for insurance purposes.

• Working knowledge of Adobe Creative suite a plus (Photoshop/Illustrator).

PHYSICAL DEMANDS

• While performing the duties of this job, the employee is regularly required to sit and use hands to handle or feel.

• The employee frequently is required to talk or hear.

• The employee is occasionally required to reach with hands and arms.

• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

• Fast paced environment on event day.

• The noise level in the work environment is sometimes loud.

CERTIFICATES, LICENSES, REGISTRATIONS

• None required.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics