Extension Specialist, Value-Added Agriculture Marketing, Center For Profitable Agriculture

University Of Tennessee Columbia , TN 38402

Posted 4 months ago

POSITIONX1834 Extension Specialist,Value-Added Agriculture Marketing

LOCATION: Centerfor Profitable Agriculture, Institute of Agriculture, The University ofTennessee, 850 Lion Parkway, Columbia, TN

EFFECTIVEDATE: Screening of applicants'credentials will begin October 15, 2018 and will continue until the position isfilled.

SALARYAND BENEFITS

Salary is commensurate with trainingand experience. Benefits include group hospitalization and life insurance,State Employees Retirement; Workers' Compensation; sick and annual leave;numerous University of Tennessee and state benefits programs, including liberaltime off for holidays and longevity pay after three years of service;reimbursement for official travel.

JOBDESCRIPTION

The Center for

Profitable Agriculture is a department within the University of TennesseeExtension and a partnership with the Tennessee Farm Bureau Federation. TheCenter staff work to help farmers analyze and develop value-added agricultureenterprises. To achieve this mission, the Marketing Specialist will:

  • Develop astatewide Extension educational program based on marketing fundamentals insupport of value-added agriculture enterprise development.

  • Plan, develop,implement, evaluate and report value-added educational programs with a focus onthe marketing needs of clientele.

  • Provideleadership for market analysis and development in various value-addedagriculture program and project areas.

  • Provideleadership in the development of Extension educational programs and participatein educational programs in various functions such as planning team member,coordinator, speaker, moderator, etc.

  • Provide trainingin value-added enterprise development for Extension agents and ExtensionSpecialists.

  • Secure externalfunding for programs through grants, contracts, gifts and/or fees.

  • Evaluate andreport inputs, outcomes, impacts and accomplishments.

  • Provideleadership for a program of activities that meets the needs of all eligibleclientele regardless of race, color, national origin, sex, age, disability,religion or veteran status.

  • Assumeother duties as assigned.

RESPONSIBILITIES

  • Develop effective teaching tools suchas publications, fact sheets, presentations, worksheets, web-based tools andother creative tools to enhance the delivery and understanding of informationon value-added marketing and market development.

  • Conduct market analysis, developmarketing plans, assist in development of marketing materials and evaluatemarketing strategies for value-added agriculture product ideas and enterprisessubmitted to the Center by farmers and agri-entrepreneurs.

  • Work closely with other members of the

Center as well as program partners in the Tennessee Department of Agricultureand the Tennessee Farm Bureau Federation.

  • Contribute to and build partnershipsinside and outside the department and organization.

  • Support, strengthen and participate incounty-based Extension programs.

  • Participate in professionaldevelopment opportunities.

QUALIFICATIONS

Required:

  • Master's degreein Agricultural Economics, Economics, Marketing or Business Administration. AMaster's Degree in a closely related field will be considered with the additionof at least 3 years work experience in value-added agriculture, directmarketing or/or agritourism which demonstrates promise in Extensionresponsibilities.

  • Have ademonstrated knowledge of marketing fundamentals.

  • Participate in overnighttravel and work beyond the normal work schedule including some evenings andweekends.

  • Be able to applysound judgement and represent the University positively.

  • Be able to workindependently and in teams.

  • Be able to communicatein English (verbally and in writing).

  • Be proficient with computerapplications such as Microsoft Office (Word, Excel, PowerPoint, Outlook),Internet (Web, e-mail), etc.

  • Be well organizedwith an ability to plan ahead and be able to manage and prioritizeresponsibilities for multiple projects.

  • Have a valid U.S.driver's license and a safe driving record at the time of application.

Preferred/Desired:

  • Experience in or strongunderstanding of conducting marketing analysis studies and developing,implementing and evaluating marketing plans.

  • Experience in or strongunderstanding of value-added agriculture enterprise analysis, development andoperation.

  • Knowledge of and experience with using commonsocial media applications such as Facebook, Instagram and Twitter for marketingpurposes.

  • Ability to develop and implementproactive educational programs.

  • Ability to assess and respond toprogram needs of clients.

  • Experience and ability to workindividually or provide leadership to multidisciplinary teams as well asabilities to work and serve as an effective member of program teams.

  • Experience in grant proposalwriting and development.

  • Knowledge of agricultural

Extension programs and the land-grant mission.

  • Bachelor's degree in an agriculturalfield or significant knowledge of the agricultural industry.

  • Doctoral degree in agricultural economics,economics, marketing, business administration or closely related field welcome.

TO APPLY:

  • Complete online application by clicking thelink: ExternalApplicants InternalApplicants

  • Attach to the online application:

  • Letter of interest

  • Resume or curriculum vitae

  • Official or unofficial transcripts showing degree(s) conferred

  • List of references

  • Writing sample (abstract, paper, magazine article, thesis executive summary, etc.)

A backgroundcheck and an official transcript are required prior to hiring.

For additionalinformation, please contact the search committee chair:

Megan BruchLeffew

Center for

Profitable Agriculture
850 Lion Parkway

Columbia, TN38401

(931) 486-2777

mleffew@utk.edu

https://ag.tennessee.edu/cpa


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Extension Specialist, Value-Added Agriculture Marketing, Center For Profitable Agriculture

University Of Tennessee