Experiential Marketing Manager

About the role:

Our Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner's expert guidance and tools enable smarter decisions and stronger performance on an organization's mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

Our Experiential Marketing team is tasked with creating programs that help convert prospects into clients through experiences that clearly demonstrate Gartner's value proposition. The Experiential Marketing Manager is a highly collaborative, business-savvy, innovative professional who has solid experience in building marketing programs, enabling Sales, and driving business impact. You will be responsible for developing and executing a clearly defined strategy in a manner that drives revenue growth for the business.

What you will do:

• Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs - virtual and in-person - which are designed to showcase the value of Gartner to highly qualified prospects.

• Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize their success with Experiential Marketing programs.

• Act as main point of contact for the salesforce within select regions (i.e., Europe).

• Ensure that requests for participation in marketing programs meet the qualification criteria and set clear expectations for these qualification requirements with all relevant stakeholders.

• Act as a center of excellence (e.g., adapt program strategy to the region's needs, lead Sales training, develop communications, support best practice execution, etc.).

• Work closely with other regional Experiential Marketing program leads to ensure consistent execution across regions and sharing of best practices globally.

• Partner with peers in Integrated and Digital Marketing teams to create a seamless experience in pre-event marketing campaigns and communications, onsite experiences (when in-person) and post-event communications.

• Execute programs for a portfolio of events/experiences throughout the year. Manage programs according to playbooks provided by global leads and act as the main point of contact for your region.

• Responsible for measurement and success of programs, including reporting, analysis, and interpretation of trends. Leverage the positive impact of the programs and continuously innovate to improve the prospect experience.

• Coordinate the needs of various stakeholders and ensure consistency and optimum utilization of Gartner resources (Analysts, budget, locations, etc.).

• Collaborate with key stakeholders including Sales leadership, Sales organization, Research & Advisory, Service Delivery, Conferences, and more, working cross-functionally to accomplish goals.

What you will need:

• 5-8 years of business and/or marketing experience.

• Demonstrated business acumen, a track record of excellent performance meeting targets and objectives.

• Demonstrated experience partnering with, coaching, supporting, and enabling Sales organizations.

• Experience executing multiple highly complex and/or strategic marketing programs and activities.

• Strong attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously.

• Demonstrated ability to analyse complex issues and design appropriate solutions.

• Strong communication skills, including ability to tailor communication to audience to achieve desired results.

• Strong cross-functional collaboration acumen, working with multiple levels.

• Strong problem solving, strategic and critical thinking, analytical skills.

• Strong project management skills, event planning and organization skills.

• Limited travel required (10-15%)

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

• Collaborative, team-oriented culture that embraces diversity

• Professional development and unlimited growth opportunities

#LI-Hybrid

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 84,000 USD - 115,920 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.

Job Requisition ID:89248

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