Experiential Marketing Manager

Benchmark Hospitality Kahuku , HI 96731

Posted 7 months ago

Benchmark's company culture is central to our management philosophy. The company's stated purpose is "to provide an entrepreneurial environment where determined people dare to create, share, and build futures.

To be the "benchmark" by which all others are judged takes passion, courage, and dedication. We invite you to explore our extraordinary offering of unique opportunities, all with a common goal of providing an unforgettable journey.

Job Description Summary:

The Experiential Marketing Manager will work with the managers of the various experiential business units at Turtle Bay Resort (e.g. spa, food & beverage, stables, golf, guides club, surf and water sports, farm tours, events/entertainment, recreational equipment rentals, etc.) to create strategic and action-packed marketing plans that enable the managers to exceed their revenue targets and other business objectives. This focus includes increasing the profitability of existing products as well as developing new products or product packages. The Experiential Marketing Manager will also work with the Sr. Marketing Manager, Director of Marketing and Sales, Director of Sales and other members of the Turtle Bay Resort team to develop and execute marketing campaigns, wholesale distribution strategies, group sales pricing and packages, Reservations/Concierge training, social media posts and promotions, manage and market new stand-alone websites for some of the key business units, and determine the optimal advertising and promotional placements for the various experiential business units. This is a new position at Turtle Bay Resort, which is required based on the focus on the holistic guest experience, more aggressive revenue targets, and a desire for all guests to enjoy the unique experiential offerings at Turtle Bay Resort.

Job Description:

REPORTS TO (TITLE): Senior Marketing Manager

BASIC FUNCTION:

The Experiential Marketing Manager will work with the managers of the various experiential business units at Turtle Bay Resort (e.g. spa, food & beverage, stables, golf, guides club, surf and water sports, farm tours, events/entertainment, recreational equipment rentals, etc.) to create strategic and action-packed marketing plans that enable the managers to exceed their revenue targets and other business objectives. This focus includes increasing the profitability of existing products as well as developing new products or product packages. The Experiential Marketing Manager will also work with the Sr. Marketing Manager, Director of Marketing and Sales, Director of Sales and other members of the Turtle Bay Resort team to develop and execute marketing campaigns, wholesale distribution strategies, group sales pricing and packages, Reservations/Concierge training, social media posts and promotions, manage and market new stand-alone websites for some of the key business units, and determine the optimal advertising and promotional placements for the various experiential business units. This is a new position at Turtle Bay Resort, which is required based on the focus on the holistic guest experience, more aggressive revenue targets, and a desire for all guests to enjoy the unique experiential offerings at Turtle Bay Resort.

The ideal candidate will possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. Additionally, this role will require spending time with the business unit managers and with the guests in order to understand their issues and challenges; and to find innovative solutions for the broader market.

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QUALIFICATIONS AND SKILLS:

  • College degree in Marketing or related field is preferred

  • 2 to 4 years experience in a business-to-consumer ("B2C") marketing environment, preferably with experience in leisure travel, hospitality, recreation, and/or product marketing

  • Excellent writing and communication skills in relation to a diverse set of audiences

  • Self-motivated, analytical, creative, quick learner, organized, detail-oriented, multi-tasker

  • Ability to prioritize workload and meet deadlines for a variety of marketing "deliverables"

  • Demonstrates initiative with a results-orientation, while exhibiting strong drive and leadership

  • Skilled at working with Microsoft Office suite (e.g. Excel, Word, PowerPoint, Outlook) is required; experience with graphic programs (e.g. PhotoShop, Illustrator, etc.) is desirable

  • Ability to listen, speak and write English to ascertain and respond to co-workers and customers

ESSENTIAL FUNCTIONS:

  • Experiential Marketing Champion serve as the internal and external evangelist for the Turtle Bay Resort experiential product offerings to ensure that all guest-facing and management staff are aware of and knowledgeable about the product offerings, that the right message is being delivered to the various customer segments, that guests are actively participating in these offerings, that the service delivery meets or exceeds promises, and that guests are creating positive peer-to-peer reviews based on their experiences with these offerings at Turtle Bay Resort.

  • Strategic and Tactical Marketing Planning: act as the liaison between the Marketing and Sales team, Revenue Management, Reservations, Concierge, and the Business Unit Managers to develop and execute a marketing and sales plan for each of the business units that will enable the business unit managers to reach or exceed their business objectives. Business objectives may include total revenue, revenue per occupied room, pre-booked revenues (i.e. prior to the guests' arrival), capture rate of units sold relative to number of in-house guests, and/or revenues or units sold by specific product or product category.

  • Marketing Execution and Analysis work with the Sr. Marketing Manager to develop any required supporting collateral, display ads, paid search keywords, websites, public relations releases, advertising, content for direct marketing campaigns and/or other elements of the marketing mix so as to best promote the various experiential products to the target customers.

  • Analyze Product Performance analyze product performance relative to goals as well as to competitive offerings and product trends in the market place in order to identify opportunities for revenue enhancement and/or an increase in capture rate. Leverage this analysis to develop creative solutions and marketing strategies/tactics to reach/exceed stated business objectives.

  • Partnership Opportunities as available, identify and pursue attractive partnership opportunities that will enhance customer awareness, distribution, and/or guest participation in the experiential offerings at Turtle Bay Resort.

  • Budget/Forecast: Work in close cooperation with the various business unit managers to build a detailed, bottom-up annual revenue budget for areas of responsibility. Supply key inputs to the monthly or quarterly reforecast, using the most accurate, up-to-date information available. Be prepared to discuss assumptions used for developing revenue budgets and forecasts.

  • Special Projects: Participate in a variety of special projects as requested, including explorations of system or process improvements, and joint projects with other resort operating teams.

  • Active and Effective Team Member - participate in staff meetings, interface positively with other departments, offer assistance when needed. Present a positive company image through all phases of public and/or customer interaction.

  • Other successfully perform other responsibilities as directed by the Director of Sales & Marketing, Sr. Marketing Manager, and/or General Manager

Note: This job description in no way states or implies that these are the only duties to be performed by the team member occupying this position. Team members will be required to perform any other job related duties assigned to help all team members and contribute to the success of the Resort. This description is intended to indicate the typical kinds of tasks and levels of difficulty that are required of positions given this title. This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of employees under his/her supervision.

EOE/M/F/D/V


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