Experiential Manager

Informa New York , NY 10007

Posted 2 months ago

Informa Fashion is seeking an Experiential Manager to lead onsite activations, attendee and exhibitor experiences programs, and drive industry partnerships and sponsorship revenue.

Who We Are:

Informa's Fashion Portfolio is the leading producer of world-renowned fashion tradeshows such as MAGIC, COTERIE, PROJECT, FN PLATFORM and CHILDREN'S CLUB. We believe uniting the industry's best talent and most dynamic shows will translate into stronger shows for buyers and brands and help us achieve our promise to the industry: to bring together great brands and retailers in superbly merchandised shows, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products.

Uniting the most influential fashion retail decision makers and the world's top fashion brands, UBM Fashion serves the $1 trillion

  • global fashion industry through comprehensive marketplaces in New York, Las Vegas and Japan. Our events cover all major fashion categories from men's, women's, and children's apparel, accessories, and footwear to manufacturing resources and service providers.

Role Accountability and Duties:

  • Under the direction of the brand leadership, lead on-site engagement initiatives:

  • Develop and execute sponsorship opportunities

  • Develop and activate barters with publications, brands, etc.

  • Create and implement special events and show initiatives

  • Develop and organize seminar sessions

  • From inception through delivery, execute digital influencer programs and social media hubs on the show floor in conjunction with the Marketing team

  • Execute partnership programs with key industry associations, educational institutions, and other influencer organizations

  • Works in conjunction with marketing team to ensure alignment in delivery of the event marketing strategy

  • Develop initiatives in line with marketing strategy and show objectives,

  • Collaborate with the sales team and work directly with fashion brands to solicit industry content (trends, product images, etc.)

  • Develop and manage production of on-site collateral and giveaways, e.g., directories and show bags

  • Liaise with PR to ensure content and show happenings are amplified via third party, media lists; assist with message amplification via social media and blogging activities

  • Attends conferences and competitive trade shows to gather information on competitive markets

  • Manage budget for activations and experiences for individual shows

  • Performs additional duties as assigned

What You Bring to the Team:

  • Bachelor's degree in marketing or related field.

  • Five years of experience in Fashion sales or marketing

  • Experience with strategic planning, special events, digital advertising, social media.

  • Must be analytical with ability to manage budgets, translate ideas into projects from concept into execution using hands-on capabilities.

  • Ability to communicate quantified results of launched initiatives. In addition, must have strong attention to detail, excellent interpersonal and organizational skills

  • Proficiency in MS Office including Word, Excel, and PowerPoint is required.

Other Preferred Attributes:

  • Self-motivated with ability to work with multiple teams and take direction from multiple individuals and outside partners.

  • Ability to succeed in a fast-paced environment with rapidly changing priorities.

  • Outstanding oral and written communication skills.

  • Outstanding project management, organizational skills, and attention to detail.

  • Bachelor's degree in marketing or related field.

  • Demonstrated creative talents as well as the ability to work with a wide variety of people,

  • Exceptional time management skills and the ability to handle multiple projects at one time with attention to detail.

  • Ability to coordinate work with outside vendors.

  • Experience in marketing for trade shows and in special events production.

We Offer:

  • Competitive Compensation Package

  • Access to LinkedIn Learning and other development/training opportunities

  • Health and Wellness Benefits (medical, dental, eye)

  • 401K and Matching

  • ShareMatch

  • Generous PTO policy

  • Work-life balance

  • Additional discounts through various partnerships

Additional Information:

  • Why Informa: https://informa.com/talent/why-work-at-informa/
  • What we do: https://informa.com/about-us/what-we-do/
  • Informa.com: https://informa.com/
  • Global Exhibitions: https://informa.com/divisions/global-exhibitions/
  • UBM Fashion: https://www.ubmfashion.com/

Informa is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin.


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Experiential Manager

Informa