Executive Vice President, Digital (Corporate & Public Affairs)

Edelman New York , NY 10007

Posted 2 months ago

Edelman New York is looking for an Executive Vice President to lead the digital team in our Corporate division. We are seeking an experienced leader with deep digital expertise in B2B, corporate, public affairs and issue campaigns. You will play an integral role in strategically guiding the work and teams to achieve client objectives, act as a thought leader to provide sound and proactive counsel to clients, and lead by example to inspire our agency teams to deliver their best work every day.

You will lead the digital team including strategy and planning, creative, social content, paid media, digital analytics, technology and development, production, operations, media and editorial. You are responsible for driving culture, sourcing the best talent and ultimately, growing the business at rapid pace, during a time of industry-wide disruption. In this role you will create content through discovery, guided by insight, and delivered through multiple storytelling channels.

We believe that our clients' reputations and businesses are best served by uniquely addressing the needs of target audiences with ideas that are true to our client's brands. We believe in pairing creative instinct with research-driven insight. We believe in exploring emerging technology to advance the stories we tell, promote and engage around. The outcomes of our work deliver experiences that transform culture, reputation and relationships to inspire real-world action between organizations and stakeholders.

KEY RESPONSIBILITIES

  • Build and expand the C&PA digital practice.

  • Manage, develop and motivate a dedicated team of digital specialists and collaborate with specialists including creative, paid and analytics.

  • Exhibit broad understanding of the digital space, latest trends and changes in advocacy and issue campaigns.

  • Build strong relationships with clients as the senior client relationship manager.

  • Play a major role in the research, planning and development of comprehensive digital and social programs.

  • Collaborate with senior leadership in developing business opportunities and operationalizing programs for clients.

  • Lead new business efforts including prospecting, proposal writing and pitching.

  • Actively manage existing client accounts including profitability, client budgets and expenses.

  • Identify key strategic marketing opportunities for the digital practice to increase new business leads, including identifying and participating in relevant conferences and industry events.

  • Serve as a member of the C&PA leadership team.

KEY ATTRIBUTES

  • Clients and teammates enjoy working with you because you are positive, down to earth, efficient, consultative, receptive to different points of view, and always willing to go above and beyond whatever is needed regardless of if the need is big or small.

  • You have a unique and valuable point of view.

  • You bring a different perspective to the table that is additive to pushing the work.

  • You lead by example as a hard worker who is willing to get in the trenches you'll roll up your sleeves and work side-by-side with junior team members regardless of their department, to give them the guidance they need to produce the best work possible.

  • You can evaluate the feasibility of complex programs and help chart the course to success.

  • You are able to identify the right people for the right roles, nurture those staff to get the best from them, and learn from them merging their expertise with yours.

  • You bring people together to work towards a common goal, and you're dedicated to ensuring the right people are working and collaborating together to produce the best work that delivers positive client business results.

  • You thrive as a multi-tasker with a high degree of organization and poise.

  • You can oversee multiple projects at the same time, and maintain overall awareness of the work that's being executed to enable you to quickly context switch and jump in to provide counsel and problem solve.

  • You know how to spot talent and encourage the growth of team members across the agency by appropriately and effectively delivering praise as well as constructive criticism.

  • You are proactive and a self-starter.

  • You don't look for assignments to be handed to you, or for someone else to come to you with an idea.

  • You pride yourself in being able to set and realize a clear and compelling vision.

KEY COMPETENCIES

  • 15 years of experience at an interactive, digital advertising and/or digital PR agency, with a track record in being a category expert and business strategist.9 years of experience managing and leading integrated teams.

  • In-depth experience with integrated marketing and communications programs including strategic development, creative development, analysis and implementation.

  • Demonstrated track record of developing and executing successful digital and social strategies and programs.

  • Expertise in marketing and sales; knowledge of marketing strategy and tactics; employs consultative sales techniques.

  • Relationship builder, demonstrating an ability to listen and respond to a wide variety of constituencies.

  • Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points of view that ultimately close the sale.

  • Candid communicator who can organize, clarify and communicate complex ideas quickly, succinctly and accurately.

  • Exhibits sound business judgment to navigate through everyday client and team challenges, including scope creep and internal inefficiencies.

  • Comfortable taking appropriate risks and making tough decisions when required.

  • Ability to effectively resolve conflict, both internally and externally.

  • Track record of strength in business development, demonstrated through YoY financial account growth.

  • Experienced at managing budgets and client P&Ls.

  • Able to identify and implement operational efficiencies to maintain financial health of accounts team including strategy and planning, creative, social content, paid media, digital analytics, technology and development, production, operations, media and editorial.

You are responsible for driving culture, sourcing the best talent and ultimately, growing the business at rapid pace, during a time of industry-wide disruption. In this role you will create content through discovery, guided by insight, and delivered through multiple storytelling channels.

We believe that our clients' reputations and businesses are best served by uniquely addressing the needs of target audiences with ideas that are true to our client's brands. We believe in pairing creative instinct with research-driven insight. We believe in exploring emerging technology to advance the stories we tell, promote and engage around. The outcomes of our work deliver experiences that transform culture, reputation and relationships to inspire real-world action between organizations and stakeholders.


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Executive Vice President, Digital (Corporate & Public Affairs)

Edelman