Executive Vice President, Analytics

Company Description

At CoLab, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. CoLab uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

Job Description

The EVP of Analytics will provide intellectual capital, team direction, manage a dynamic team and help share the analytics strategy across all of lines of business. Additional responsibilities include but not limited to:

Role Objectives:

• Contribute intellectual capital with regard to measurement, analytics, research and insights. Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process.

• Lead and manage a sizable team of data experts and media analysts in multiple offices

• Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions.

• Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights.

• Provide strategic and tactical data and analytics recommendations to clients and key stakeholders.

• Actively participate and contribute to new business and existing client business development.

• Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence.

Qualifications

• 15+ years of experience, with minimum of 5 years of agency experience.

• Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle).

• Digital attribution experience (VisualIQ, Convertro, etc.).

• Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display.

• Experience utilizing and/or modelling multiple data sources simultaneously, identifying/procuring third party data.

• Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience.

• Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social -understand a holistic view of a Paid, Owned, Earned.

• Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams.

• Personable with strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results·

• Excellent communication and storytelling skills.

Additional Information

Compensation Range: $250,000 - $350,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/06/2024.

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