Executive Director, Product Marketing

Estee Lauder Irvine , CA 92606

Posted 2 months ago


Lead the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions.


Innovate products and concepts that create new business opportunities:

  • Partner with Product Development team to create an innovative product development and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels

  • Analyze white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries

  • Conduct research to build business case for Product Development and Concept Ideation briefs

  • Assist in development of 3 year innovation strategy and 18 month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts

  • Prepare Product Development briefs in partnership with Product Development and Concept Ideation briefs in partnership with Consumer Marketing and socialize with senior leadership

Product strategy that drives business and reinforces brand equity:

  • Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy

  • Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition

  • Contribute to recommendations to seize market based on analysis

  • Conduct ad hoc business analysis requests as needed

  • Work with Product Development and Consumer Marketing teams on claims testing strategy

Leverage key insights gleaned from a refined analytics practice to inform decisions:

  • Utilize analytics throughout function to accomplish strategic goals


Required Skills

  • 8+ years of marketing/product marketing experience in the beauty/cosmetics industry

  • Bachelor's degree required, Master's degree a plus

  • Excellent communication skills with exceptional interpersonal skills

  • Self-motivated, committed, tenacious and goal-oriented

  • Energetic and passionate with an entrepreneurial, flexible spirit

  • Team player with a positive, professional and enthusiastic "can-do" attitude

  • Ability to multi-task, prioritize and drive timelines

  • Outstanding leadership qualities and proven ability to work cross-functionally

  • Strong analytical skills

  • Ability to travel

Job LocationsUS-CA-Irvine

Posted Date1 month ago(11/15/2019 3:21 PM)

Job ID2019-1996


TypeRegular Full-Time

Brand: Too Faced

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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Executive Director, Product Marketing

Estee Lauder