California Department Of Education Fresno , CA 93707
Posted 7 days ago
Executive Director of Strategic Communications
Salary: $138,733.00 - $170,624.00 Annually
Location: Districtwide, CA
Job Type: Permanent
Division: DO District Office
Job Number: 2024046
Closing: 7/18/2024 11:59 PM Pacific
General Purpose
Under direction of the Chancellor, plans, develops and implements an effective and strategic District communications program and public relations campaign that enhances communications internally and with external partners. The Executive Director of Strategic Communications strengthens, develops and delivers well-designed and compelling communication and marketing efforts to advance the District's strategic priorities with a focus on public relations; designs publications and related communication activities to support student enrollment and enhance the Colleges' and District's image; serves as a member of the Chancellor's cabinet; works with the college's Directors of Marketing and Communications, Public Information Officers, and the District Executive Director of the Foundation to ensure public messaging, social media strategies, fundraising activities and community engagement are consistent and aligned with the District's overall mission, vision and goals; serves as primary District spokesperson to the press and public; and performs related duties as assigned.
Essential Duties & Responsibilities
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to this class.
Employment Standards / Minimum Qualifications
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of:
Mission, goals and policies of the District and its colleges.• The role of community colleges in education and the community.• Principles of communications and public relations and their role in advancing an organizational agenda.• Theories, principles practices and techniques of marketing, branding and advertising.• Communications and media sources and their most effective uses, including print, broadcast, web and social media,• Americans with Disabilities Act (ADA) Accessibility requirements for website and web page design.• Methods and techniques of preparing and disseminating news releases and securing media placements.• Design content and production of marketing and public relations materials; layout and design of publications.• Principles of conflict resolution, crisis management and emergency communications.• Organization, functions and interrelationships of the District's various operating units and its colleges.• General principles of supervision, training, evaluation and development.• Strategic planning and resource allocation.• District budget development and expenditure tracking, policies and procedures.• Recordkeeping and report preparation techniques to ensure information is accurately presented to the Chancellor, the community and the Board of Trustees.• Safety policies and safe work practices applicable to the work being performed.• Personnel Commission Rules, Board Policies, Administrative Regulations, Human Resources procedures and collective bargaining agreements.Skills and Abilities to:
Ability to communicate effectively and work cooperatively with the staff, board of trustees, committees, and other community groups.• Plan, develop, direct and maintain a strategic communications, marketing and public relations program for the District.• Effectively manage projects.• Apply research and analytical techniques in the collection, summarization and analysis of information for media distribution and presentations.• Coordinate and direct the production and distribution of a wide variety of promotional materials.• Develop strategic social media messaging.• Evaluate the public relations value of information.• Effectively engage and support historically minoritized groups by addressing issues of equity and improving culturally responsive service-oriented practices.• Make effective presentations and present proposals to a variety of audiences with differing levels of knowledge regarding District services.• Identify the characteristics of diverse target audiences and determine the most effective communication techniques for reaching and motivating these groups for maximum support of District programs, services and activities.• Analyze situations accurately, adopt effective courses of action, and maintain composure in all situations.• Exercise the authority of the position with diplomacy, honesty, integrity, charisma, kindness and tact.• Exercise initiative, discretion and critical judgment.• Compose speeches, news releases and other types of communications for the Chancellor and/or Board of Trustees.• Articulate the mission, values and vision of State Center Community College District and advocate for the benefits of educational philanthropy within our service area.• Represent and the District effectively in public settings and one-on-one with volunteers, donors and potential donors.• Build strong relationships with key community leaders, the local media and stakeholders.• Operate a computer and use standard business.• Establish and maintain effective working relationships with all those encountered in the course of work.• Convey a strong cultural competency and advance equity and inclusion.EDUCATION AND EXPERIENCE
Graduation from an accredited college or university with a bachelor's degree in journalism, marketing, public relations, communications or a related field, and at least seven years of progressively responsible experience leading marketing, communications, social media branding, or related areas in a complex organization with multiple communications objectives, at least one year of which was in a managerial role; or an equivalent combination of training and experience.
A master's degree is preferred.
LICENSES, CERTIFICATES AND OTHER REQUIREMENTS
A valid California driver's license and the ability to maintain insurability under the District's vehicle insurance program.PHYSICAL AND MENTAL DEMANDS
The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands
While performing the duties of this class, employees are regularly required to sit; talk and hear, in person and by telephone; use hands repetitively to finger, handle, feel or operate standard office equipment; and reach with hands and arms. Employees are frequently required to walk and stand and lift up to 25 pounds.
Specific vision abilities required by this job include close vision and the ability to adjust focus.
Mental Demands
While performing the duties of this class, employees are regularly required to use written and oral communication skills; read and interpret data, information and documents; analyze and solve complex problems; observe and interpret complex and ambiguous situations; learn and apply new information or skills; perform highly detailed work; work on multiple, concurrent tasks; work with frequent interruptions; work under intensive deadlines; and interact with District executives, directors, managers, staff, governmental representatives, elected officials, the public, the media and others encountered in the course of work.
WORKING ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential duties of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee generally works under typical office conditions, and the noise level is usually quiet. The employee may work outdoors at special events.
The employee may be required to travel to locations other than assigned work site and to adjust to work schedule changes and requirements to work extended hours.
Assessment Process
APPLICATION SUBMISSIONTo move forward in the selection process, you must complete an online application through our web site at http://www.schooljobs.com/careers/scccd. Please attach to your application a copy of your degree or transcripts (must include when degree was awarded) or your application may be considered incomplete. Resumes may also be uploaded but cannot be used in lieu of a completed application.
ONCE YOU HAVE SUBMITTED YOUR APPLICATION YOU WILL NOT BE ABLE TO MAKE REVISIONS TO YOUR APPLICATION MATERIALS.When completing the application, please make sure you include ALL current and previous employment in the Work Experience section of the application and complete ALL fields, including the name and contact information for your supervisors. Experience that is included in the resume but not in the Work Experience section of the application may not be considered for the purpose of determining whether you meet the minimum qualifications.
All required documents must be submitted by the applicant. Personnel Commission staff will not upload your documents for you.
The State Center Community College District does not accept letters of recommendation for classified positions. Please do not attempt to attach letters of recommendation to your application.
APPLICATION REVIEW AND ASSESSMENTSThe application review process includes an evaluation of training and experience based on given application information and answers to supplemental questionnaire. Only the most qualified applicants, who pass the minimum qualifications review, will be invited to the assessment process.The assessment process will include a performance assessment (30% weight) and an oral interview assessment (70% weight). Passing score is 75% out of 100% on each assessment section.
TESTING TENTATIVELY SCHEDULED AS FOLLOWSPerformance Assessment: August 6, 2024Oral Interview Assessment: August 6, 2024
The assessment process / assessment date is subject to change as needs dictate. All communication regarding this process will be delivered via email to the address listed on your application.
ELIGIBILITY LISTCandidates who attain a passing score on each part of the assessment will be placed in rank order on districtwide Open-Competitive List. Using the same process, a separate Promotional List will be established and both Lists will be used concurrently.
The eligibility list will be used to fill current vacancies for at least six months. The current vacancy is at the District Office.PASSING THE ASSESSMENTS AND BEING PLACED ON THE ELIGIBILITY LIST DO NOT GUARANTEE AN OFFER OF EMPLOYMENT.ACCOMMODATIONSIndividuals with disabilities requiring reasonable accommodation in the selection process must inform the State Center Community College District Personnel Commission Department in writing no later than the filing date stated on the announcement. Those applicants needing such accommodations should document this request including an explanation as to the type and extent of accommodation needed to participate in the selection process.State Center Community College District is an Equal Employment Opportunity Employer.
It is the policy of State Center Community College District to provide all persons with equal employment and educational opportunities without regard to race, ethnicity, national origin, gender, age, disability, medical condition, marital status, religion or similar factors as defined by law. We are a Title V employer.
To apply, visit https://apptrkr.com/5340448
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Requirements / Qualifications
Requirements / Qualifications
California Department Of Education