I. JOB OVERVIEW
Job Description Summary:
The Executive Director of Media Relations is the chief spokesperson for the university. The Executive Director develops, implements and oversees execution of a comprehensive, proactive media relations strategy for the university and manages both proactive outreach and response to national, local and student print, broadcast and online media.
The Executive Director advises the President, Provost and leadership of the university on media relations strategy and oversees all media relations for the university leadership. The Executive Director sets the overall strategic direction for the media relations team and supervises the Director of Media Relations, who provides day to day supervision of the media relations team. The Executive Director works in close collaboration with the Vice President for External Relations and the Associate Vice President for Communications to identify opportunities and develop and execute plans to secure positive media coverage of university experts, initiatives, announcements and events, respond appropriately to media inquiries and manage crisis media relations.
Serves as chief spokesperson for the university, handling all aspects of media relations for the President, Provost and senior university leadership. This may include identifying and capitalizing on opportunities for positive media coverage, anticipating and responding to media inquiries, advising senior leadership on proactive and reactive media relations strategy and preparing leadership for and staffing media interviews.
Prepares and oversees preparation of briefing materials for media interviews by senior leadership of the university and coordinates in person briefings.
Works in close collaboration with the Vice President for External Relations, the Associate Vice President for Communications and the Director of Media Relations to develop and execute comprehensive, proactive media relations plans and strategies to secure positive media coverage of university experts, initiatives, announcements and events, respond appropriately to media inquiries and manage crisis media relations.
Provides overall strategic direction and oversight for media relations staff in the development and implementation of media plans, analytics and reports, media monitoring, production and dissemination of daily media clips and the gathering and dissemination of information to external audiences via print, broadcast and online media. Reviews and edits all significant press releases, statements and media plans and manages the clearance process with stakeholders.
Leads media training program for university faculty and key staff and student leaders.
Oversees and manages authorized media relations budget and oversees regular evaluation and updating as needed of media relations tools and resources.
Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Qualified candidates will hold a Bachelor's degree in an appropriate area of specialization plus 10 years of relevant professional experience, or, a Master's degree in a relevant area of study plus 8 years of relevant professional experience. Relevant experience must include at least 2 years of senior management level experience.
Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
A minimum of ten years of progressively responsible experience in public/media relations, to include results-oriented experience with local and national media (broadcast, print and online); strong media contacts and news judgment; skill in strategic planning; and a portfolio of successful story development and placement is necessary.
Experience as a journalist and/or as the primary spokesperson for a member of Congress, Cabinet Secretary, political campaign or equivalent experience are highly desirable.
Experience as an on-the-record spokesperson.
Demonstrated management/supervisory experience and strong writing and editing skills.
Typical Hiring Range Commensurate with Experience How is pay for new employees determined at GW?
George Washington University