Estee Lauder New York , NY 10007
Posted 1 week ago
Role Summary:
The Executive Director, Global Online is responsible for the vision, strategy, execution and performance of the ecommerce business and all retailer web sites where our brand's products are sold. The incumbent must have a proven track record in running a successful global ecommerce business with significant year over year growth in a highly competitive industry. This role requires close collaboration with brand marketing/consumer engagement, product development and innovation, and sales teams to create a unified high-touch omnichannel experience. The ED will lead, guide, and advise both mature and emerging international markets on developing strategic web initiatives to drive commerce conversions and content consumption.
Ecommerce Sales / P&L / Business Development Management
Drive the e/mCommerce strategy across all Online channels (brand.com, 3rd Party Platforms, PurePlays and Retailer.com)
Co-create and align closely with Brand's Global Launch and Marketing program calendars, including market-specific launches, promotions and programs
Architect sophisticated database marketing programs with diverse and innovative testing strategies to ensure optimum campaign success
Direct the day-to-day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers
Partner with key global affiliates to drive global growth
Identify and execute key actionable customer acquisition and retention opportunities through in depth analysis of consumer behavior data
Drive launch and operations of global loyalty programs
Collaborate with Online Planning to set and forecast sales goals and inventory allocation optimization
Identify and engage in profitable online business partnerships with Retailers and 3rd party sales drivers
Create and execute a best-in-class experience across all online channels (retailer.com, affiliate, 3rd party sales drivers)
Ensure 100% accuracy of product content, promotion execution, and adherence to brand and business objectives
Accountable for global reporting and analysis with key stakeholders to share pertinent leanings.
Site Strategy, Marketing and Merchandising
Build, manage, and refine online assortment, promotions, price management and product/content story presentation
Remain synergistic with cross channel marketing planning. Marry expertise of traditional sales approach with online sales for a seamless customer experience to successfully attract and retain customers
Manage relationships with Global Marketing representatives to best leverage product information, in store events and additional brand enriching material
Lead partnerships with all Regions and Affiliates to develop locally relevant and compelling messages & innovate in new and relevant platforms
Partner with marketing categories to enhance product stories, increase relevancy regarding product efficacy
Work with and through Production/Engineer teams and Fulfillment Operation leads for best ecommerce performance and customer satisfaction
Online Customer Acquisition & Retention
Oversee email marketing and acquisition marketing programs and communication strategy
Ensure online marketing strategy supports overall brand.com and brand strategy
Approve email calendar and segmentation
Responsible for SEM, SEO, Affiliate, and re-messaging programs
Develop new acquisition programs to drive awareness, engagement, and new customers to the Global brand sites
Forecast and deliver on volume, costs, and revenue targets for all acquisition programs
Oversee planning & support for optimal site exposure to elevate program for best interaction and consumer engagement
Provide guidance as needed on special projects and site features to build brand awareness or support external web programs
Team Leadership/Management
Build a high performing and competitive Online team
Cultivate a strong sense of customer-centric site experience
Demonstrate and encourage daring sales strategies while remaining true to brand DNA
Effectively lead a cross-cultural and global team, leading with strategic vision and 'one team' mentality regardless of geography
Develop a team who creates and maintains successful partnerships with new and emerging online retailer.com accounts; guide co-op sales practices
Collaborate effectively with colleagues from a range of disciplines including Marketing, Creative, Communications, Insights, etc.
Qualifications:
10 years related experience in a high growth global brand
BS/BA college degree required, MBA preferred.
Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention
Advanced online customer analytical skills
Ability to translate offline brand vision to the online channel with flawless and consistent execution
Must have strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management
Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team
Candidate must have keen business acumen plus the ability to function as a senior strategist with key members of the executive management team
Demonstrate big-picture thinking and experience in a dynamic, high-growth environment
Exceptional written and verbal communication skills. Ability to communicate complex or digital/social concepts to a non-digital audience.
Creative, diplomatic, cool under pressure and strong interpersonal skills.
The anticipated base salary range for this position is $149,500 to $257,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company
Estee Lauder