Executive Creative Director

Keurig Dr Pepper Lexington , KY 40598

Posted 1 week ago

Job Overview

Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr Pepper, Snapple, Keurig, Green Mountain Coffee Roasters, 7UP, Bai, A&W, Core, Canada Dry, Mott's, and Schweppes. Our mission is to help grow KDP's iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.

We are seeking an Executive Creative Director to help lead Liquid Sunshine through an exciting new phase of growth in capabilities, brand assignments, and creative excellence. This is a Senior Director level role that will report into the SVP of Creative for KDP.

If you're an ambitious, high energy, confident, and inspiring leader who thrives in a fast-paced creative environment, read on

WHAT YOU'LL DO:

  • With the SVP of Creative, establish and maintain the bar for Liquid Sunshine's campaign and content creative work

  • Oversee the development and execution of a wide variety of video, digital, social, retail, and experiential work for our roster of in-house brands as well as content for other KDP business units

  • As Co-Lead of the Campaign & Content Group (along with the Executive Producer of Content), establish a world-class practice to meet the rapidly growing demands for more and better content, produced quicker and more efficiently

  • Get your hands dirty working on briefs, either solo, partnering with the SVP of Creative, or with other staff and freelance writers

  • Help hire and lead an initial group of 10-20 staff and freelance creatives, and provide them with clear responsibilities, goals, and career development

  • Team up with the production leads to bring the group's work to life at the highest degree of quality possible

  • Work with the Brand Design group to bring to life ideas in print, OOH, digital, retail, and social as needed

  • Work with Marketing leads and the Brand Engagement & Strategy group to craft and refine briefs

  • Work with Project Management to ensure efficient and effective use of talent, and to deliver work on time and on budget

  • Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, executional approaches & techniques, and broader inspirations, innovations and interruptions

  • Champion and contribute to a culture of diversity, inclusion, personal growth, winning, and fun

Requirements

WHAT YOU'LL BRING TO THE TABLE:

  • A minimum of 12+ years of experience as an agency Art Director, with at least five years as a GCD (or above) leading a multi-discipline team of creatives

  • At least five years of hands-on experience creating for social and digital platforms, including websites

  • A portfolio of often funny, always entertaining, award-winning campaign and content work, from big, multi-channel launches and high-profile TV and web video, to hardworking social campaigns and websites, to talked-about activations and brand experiences

  • A proven ability to turn insights and customer behavior into culture-driving, business- building creative ideas

  • A perfectionist's attention to detail and an artist's passion for craft

  • A love of entertainment and culture, and a head for business

  • Inspiring leadership and management skills to rival your art direction chops

  • The optimism to think bigger, the curiosity to dig deeper, and the passion to do better

  • The gravitas, emotional intelligence, and intellectual firepower to persuade clients and other stakeholders to embrace innovative, highly engaging, and sometimes risky work

  • An entrepreneurial spirit, a strong work ethic, and a bold approach to problem-solving

  • Determination, courage, and ingenuity in the face of obstacles, deadlines, ambiguity, and healthy conflict

  • Excellent written and verbal communication skills

  • Proficiency in InDesign, Photoshop, Illustrator

  • Working knowledge of Premiere, After Effects, and Sketch a plus

  • CPG (especially beverage) experience

  • Some in-house experience a plus

Company Overview

BENEFITS

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

ABOUT KDP

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig, Dr Pepper, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott's and The Original Donut Shop. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

WHAT YOU'LL BRING TO THE TABLE:

  • A minimum of 12+ years of experience as an agency Art Director, with at least five years as a GCD (or above) leading a multi-discipline team of creatives

  • At least five years of hands-on experience creating for social and digital platforms, including websites

  • A portfolio of often funny, always entertaining, award-winning campaign and content work, from big, multi-channel launches and high-profile TV and web video, to hardworking social campaigns and websites, to talked-about activations and brand experiences

  • A proven ability to turn insights and customer behavior into culture-driving, business- building creative ideas

  • A perfectionist's attention to detail and an artist's passion for craft

  • A love of entertainment and culture, and a head for business

  • Inspiring leadership and management skills to rival your art direction chops

  • The optimism to think bigger, the curiosity to dig deeper, and the passion to do better

  • The gravitas, emotional intelligence, and intellectual firepower to persuade clients and other stakeholders to embrace innovative, highly engaging, and sometimes risky work

  • An entrepreneurial spirit, a strong work ethic, and a bold approach to problem-solving

  • Determination, courage, and ingenuity in the face of obstacles, deadlines, ambiguity, and healthy conflict

  • Excellent written and verbal communication skills

  • Proficiency in InDesign, Photoshop, Illustrator

  • Working knowledge of Premiere, After Effects, and Sketch a plus

  • CPG (especially beverage) experience

  • Some in-house experience a plus

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