Executieve Director Group Marketing & Member Engagement

Hcsc Chicago , IL 60602

Posted 3 months ago

Job ID: BDP-1033953 Description:

At HCSC, building a talent engine for the future is a key priority because we recognize that as our business evolves to reflect the changing world, we must adapt our workforce to meet this challenge. Additionally, with "excellence" one of our core values, we are focused on improving our success measures and delivering the best possible customer experience.

Basic Function:

This position is responsible for leading all aspects of Group/Employer marketing including marketing strategy development, execution and optimization. Accountable for marketing strategy/plans and execution including channel optimization across; digital, television, social media and print and are responsible for cost effectively obtaining and retaining members in both the under and over 65 Group markets. Responsible for leading initiatives across the organization and with vendors to increase sales and retain members in the employed market.

Responsible for sales support activities, including: sales collateral; presentations and sales story; direction of product video; RFP response collaboration; oversight of go-to-market strategies across all communications channels for new product/capabilities; creation of market promotion strategies inclusive of PR, internal communication, and direct-to-prospect upsell/cross-sell initiatives.

Responsible for engagement and optimization of standard and custom group member employees, including the management of internal and external matrix partners in developing and deploying strategies to identify, educate, engage, and drive employee members to optimize health care consumption.

JOB REQUIREMENTS:

  • Bachelor Degree in Business, Marketing, Communications or similar field.

  • 10 years marketing/advertising experience.

  • Knowledge of managed care/health care products, operations and sales channels.

  • 7 years management experience including development and execution of plans and budget.

  • Experience leading major business, planning, and development efforts.

  • Financial acumen.

  • Verbal and written communications skills to negotiate, present and communicate effectively with individuals at all levels of the organization and with external agencies.

  • Leadership presence and skills to drive collaborative work processes across multidisciplinary teams.

PREFERRED JOB REQUIREMENTS:

  • Master Degree in Business, Marketing or similar field.

  • Experience with digital marketing

  • Experience with direct marketing

HCSC is committed to diversity in the workplace and to providing equal opportunity and affirmative action to employees and applicants. We are an Equal Opportunity Employment / Affirmative Action employer dedicated to workforce diversity and a drug-free and smoke-free workplace. Drug screening and background investigation are required, as allowed by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Requirements:
Expertise Communications Job Type Full-Time Regular Location IL - Chicago


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Executieve Director Group Marketing & Member Engagement

Hcsc