Execmgr, Mktg & Comm: Data, Analytics And Technology Marketing Director

The Bank Of New York Mellon New York , NY 10007

Posted 6 months ago

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries. The nation's longest running bank, BNY Mellon has been at the center of the global financial markets, providing the world's leading institutions the tools, capabilities, and services to be distinctive investors. BNY Mellon is a leader in the world of investment services and investment management, and our businesses support the full range of stakeholders of the financial system including:

  • Managing the custody and or administration of over $34 trillion financial assets of the world's leading institutional investors, hedge funds, sovereign wealth funds, and corporates

  • Investing over $1.8 trillion as one of the largest global asset managers across a wide range of asset classes

  • Providing collateral, liquidity, and funding for the world's largest banks through our markets franchise

  • Serving family offices and high-net-worth individuals in our top 11 wealth manager (~$250 billion assets)

  • Providing a full suite of solutions to advisors, broker-dealers, family offices, hedge and '40 Act fund managers, registered investment advisor firms and wealth managers (over $1.8 trillion in client assets)

  • Advising large global corporations on a range of trust and other solutions

  • Providing integrated managed data services to asset managers

BNY Mellon Marketing

It is an exciting time to join BNY Marketing. Under the leadership of a new Chief Marketing Officer, Marketing has embarked on a transformation to drive even stronger brand recognition, and increased client loyalty to drive organic growth. We are creating a world-class marketing organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results. Marketing and Corporate Strategy both report into the Bank's head of Strategy, and have a close, collaborative partnership to develop and execute the Company's top growth initiatives.

Role description and opportunities

BNY Mellon is a leading provider of data and analytics financial products and technology solutions to a large, diverse and global client base. We provide accounting and investment data records for trillions of AUM, risk analytical solutions for hedge funds and asset managers, collateral and clearing portfolio and trading solutions and enterprise data management for RIAs and broker-dealers. Scaling these and other new products is a core part of BNY Mellon's new growth strategy.

The Data, Analytics, and Technology Marketing Director, reporting directly to the Chief Marketing Officer and will lead BNY Mellon's overall efforts in developing the enterprise-wide data, analytics and technology marketing strategy, shaping the narrative for clients and other stakeholders. This individual will have unparalleled exposure to the senior leadership of BNY Mellon, our top clients, and other influential stakeholders. This is also an opportunity for a senior leader to help shape the future direction of this Marketing function and the broader Company.

Key responsibilities include the following:

  • Creating the overall BNY Mellon vision for data and analytics, in partnership with key stakeholders

  • Leading marketing and client development efforts for BNY Mellon data and analytics offerings globally

  • Being a strategic advisor to business leaders and a thought-leader on the future of data & analytics businesses

  • Generating revenue through the articulation of market requirements, prioritizing products, managing sales priorities, creating core KPIs

  • Working with the team to create dynamic new product messaging, marketing materials, communications, sales tools

  • Building strong and productive relationships with colleagues in Corporate Strategy, Digital, Marketing Centers of Excellence, Sales and Finance

  • Being the internal expert on data business trends, new technologies and best practices

Qualifications

A successful candidate should ideally have these qualifications

  • Demonstrated passion for data, analytics, emerging technologies and a track record of driving substantial growth

  • Stellar marketing, communication and interpersonal skills at all levels of business to enable effective/productive communications with both colleagues and clients essential

  • Demonstrated ability to work effectively in a results-driven, team-oriented environment and ability to navigate and excel in a global model

  • Strong work ethic and attention to detail

  • Ability to work with strong accountability, proactivity and urgency

  • Exceptional organizational and follow-up skills with the ability to handle multiple deadlines and priorities simultaneously

  • Track record of commercial business development, sales and revenue growth desirable

  • Bachelor's degree or equivalent work experience required

  • 10 years of related experience preferred; experience in the securities or financial services industry is preferred

  • Strong academic credentials

#LI-KT1

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.

Minorities/Females/Individuals With Disabilities/Protected Veterans.

Primary Location: United States-New York-New York

Internal Jobcode: 85410

Job: Sales/Marketing

Organization: Corporate Marketing-HR08384

Requisition Number: 1905993


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Execmgr, Mktg & Comm: Data, Analytics And Technology Marketing Director

The Bank Of New York Mellon