Events & Marketing Manager

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company's esteemed annual list of the World's Most Innovative Companies for 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

As the Marketing & Events Manager at Fenton and Waverly Place, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader. You'll also be part of shaping our future in the years to come. Your work will directly impact the success of Fenton, a mixed-use development consisting of retail, dining, multifamily and office, as well as Waverly Place, an open-air suburban retail center.

As Marketing & Events Manager, you will work with Hines Asset Management and Property Management teams at Fenton and Waverly Place in Cary, NC. You will report directly to the Director, Mixed-Use Marketing and Brand Strategy, Southeast Region to develop and implement strategic marketing plans for Waverly Place, Fenton, and support for The Allison. You will collaborate with asset and property management staff to drive foot traffic, increase tenant sales, connect with the communities we serve, and elevate the overall brand of Hines at Fenton and Waverly Place. There will be occasional weekend and evening work required.

• Develop and execute comprehensive marketing strategies that align with Fenton and Waverly Place's sales and traffic objectives, considering national and local market trends and customer behavior.

• Assist in the creation and execution of the annual strategic marketing plan and corresponding budget preparation.

• Provide ad hoc and monthly reports on the effectiveness of marketing initiatives, including key performance indicators, and make data-driven recommendations for improvement.

• Manage payment and processing of all marketing invoices, periodically reforecast committed marketing spend, and ensure annual budget tracking across all marketing accounts.

• Collaborate with specialty leasing teams and assist in securing sponsorships.

• Manage local agencies and vendors, marketers, and event professionals and foster a collaborative environment.

• Cultivate and maintain relationships with retailers, media partners, community organizations, and stakeholders to enhance the assets' reputation and community engagement.

• Foster retail partnerships and collaborate to plan promotional activities with the assets' tenants.

• Collaborate with The Allison residential marketing team and office leasing team to ensure cohesive messaging across the entire Fenton portfolio.

• Collaborate with the Marketing and Events Coordinator to review and strategize the planning and execution of a robust special events program and grand openings. Ensure the delivery of high-quality, polished events and conduct a thorough, data-driven analysis to evaluate each event's impact.

• Ensure consistent branding and messaging across each asset, maintaining brand integrity.

• Lead the development of creative digital and traditional marketing channels in collaboration with vendors and internal teams.

• Manage the digital media calendar to engage target audiences effectively.

• Coordinate the design, production, and installation of visual merchandising, signage, and advertising at Fenton and Waverly Place.

• Serve as a key member of the crisis response team, adhering to the Crisis Communication Plan established for Waverly Place and Fenton.

• As needed, you will be expected to engage in media interviews or broadcast appearances.

Qualifications

Minimum Requirements include:

• Bachelor's degree in marketing, hospitality, public relations, business administration, or related field from an accredited institution.

• Four or more years of experience in marketing retail, event planning, PR, and/or social media.

• Excellent written, presentation, and verbal communication skills.

• Must be a self-starter, able to manage multiple projects simultaneously with minimum supervision.

• Proficiency with Microsoft Office products.

• Proficiency with Adobe Illustrator, Photoshop, and InDesign

• Proficiency with all forms of digital communication and social media platforms.

• Above-average ability to organize, manage time, understand and set priorities, and multi-task while maintaining deadlines.

• Strong interpersonal, analytical, organizational, and time management skills, consistent attention to detail, and the ability to deal effectively with people at all levels.

• High energy, versatile, and self-directed.

• Unwavering commitment to integrity, the firm's Guiding Principles, and our Leadership Principles.

• Ability to lift files, records, and computer paper (approximately 5-10 lbs.).

• Ability to stand and walk up to several hours per day, including climbing stairs.

• Ability to work occasional nights and weekends for special event management.

• This is an on-site position at Fenton and Waverly Place property management offices.

Closing

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects - all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company's prestigious annual list of the World's Most Innovative Companies for 2024.

¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

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