Event Marketing Specialist

Apptio Bellevue , WA 98009

Posted 2 months ago

You: The ideal candidate for the Event Marketing Specialist role has a passion for creating unique, persuasive in-person and virtual experiences that engage current and prospective customers. You thrive on developing event strategies that ensure optimal attendee experiences and return on investment, as well as rolling up your sleeves to manage the nitty gritty details from swag to catering menus to seating arrangements. To be successful in this role, you must be an exceptional communicator, have a high level of organization, show a sense of urgency around decision making and execution, understand how to leverage technology to automate and expedite manual processes, and have working knowledge/experience using marketing channels including events, digital, social and email to create a high-value cohesive brand experience.

Us: We are an ambitious and high-energy marketing organization building global awareness and demand for Apptio's SaaS applications. We are passionate about what we do and are driven by a common mission to support and elevate the role of CIOs within their organization. We believe deeply in Apptio's potential to lead our market and disrupt the IT industry on a daily basis. We are team players with an entrepreneurial spirit and an eye on results. We are growing fast and need committed, ambitious professionals to help us meet our goals while building their careers.

What we want you to do:

Event Marketing: Manage event strategy and execution for event sponsorships and company-hosted events, ranging from 50-300 attendees, and manage components of Apptio's annual user event, TBM Conference. Specific responsibilities include:

  • Developing a strategy and plan for each event and managing logistics end to end

  • Coordinating event sponsorships, including working with internal teams to create booth, signage and pre/post event marketing emails, social medial posts, etc.

  • Managing venue selection, contracts, securing F&B, determining room layout, etc.

  • Working closely with field marketing, SDR and sales teams to ensure thorough event follow up

  • Setting and achieving event attendance, lead and opportunity goals and reporting out on performance

  • Ensuring events are executed on time and on budget

Membership Marketing & Engagement: Lead the development and execution of the membership engagement and growth strategy for our industry community, which may include content creation both digital and print, editorial, social and web to increase responsiveness to membership programs and calls to action. Review, evaluate and communicate membership trends, needs and participation.

Basic Qualifications:

  • 3+ years of project and event management experience in B2B
  • 2+ years of marketing copywriting experience

Desired Qualifications:

  • Incredible attention to detail and extremely sharp organization skills

  • Clear and direct communication skills

  • Ability to shift priorities easily and be self-motivated and proactive

  • Outstanding team player with cross-group alignment capability

  • Bachelor's degree with marketing or business focus preferred


  • Demonstrated ability in strategic thinking and impeccable execution with the ability to organize a series of tasks into end-to-end programs

  • Data-driven with analytical aptitude

  • Well versed in latest event tactics and trends


  • Effective written and verbal communication skills

  • Extremely organized

  • Working knowledge of software applications including Microsoft Office, Salesforce.com, Cvent, WebEx, Marketo and Jive


  • Detail-oriented team player with a positive can-do attitude

  • Strong in time management, work prioritization and independent thinking with a bias for action

Apptio benefits include Company-Paid employee health, dental, vision, life, and disability insurance, and generous contributions to a health savings account. We also offer participation in a flexible spending account, 401k and other voluntary programs.

The Company

Apptio is the leading software to fuel digital transformation. We help technology and finance leaders make smart decisions as they plan, analyze, and optimize technology investments in pursuit of digital transformation. Apptio's software uses machine learning to translate technology costs and utilization across on-premises systems, vendors, projects, agile and cloud systems into a holistic, business-centric view. With Apptio, IT leaders make smarter digital transformation investments. Companies of all sizes and geographies trust Apptio to fuel their digital transformation, including 50% of the Fortune 100. For more information, please visit www.Apptio.com.

Apptio Inc. is not open to 3rd party solicitation or resumes for our posted FTE positions. Resumes received from 3rd party agencies that are unsolicited will be considered complimentary.

Apptio, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Apptio, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

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Event Marketing Specialist