Event Marketing Specialist

Apptio Bellevue , WA 98009

Posted 2 months ago

You: The ideal candidate for the Event Marketing Specialist role has a passion for creating unique, persuasive in-person and virtual experiences that engage current and prospective customers. You thrive on developing event strategies that ensure optimal attendee experiences and return on investment, as well as rolling up your sleeves to manage the nitty gritty details from swag to catering menus to seating arrangements. To be successful in this role, you must be an exceptional communicator, have a high level of organization, show a sense of urgency around decision making and execution, understand how to leverage technology to automate and expedite manual processes, and have working knowledge/experience using marketing channels including events, digital, social and email to create a high-value cohesive brand experience.

Us: We are an ambitious and high-energy marketing organization building global awareness and demand for Apptio's SaaS applications. We are passionate about what we do and are driven by a common mission to support and elevate the role of CIOs within their organization. We believe deeply in Apptio's potential to lead our market and disrupt the IT industry on a daily basis. We are team players with an entrepreneurial spirit and an eye on results. We are growing fast and need committed, ambitious professionals to help us meet our goals while building their careers.

What we want you to do:

Event Marketing: Manage event strategy and execution for event sponsorships and company-hosted events, ranging from 50-300 attendees, and manage components of Apptio's annual user event, TBM Conference. Specific responsibilities include:

  • Developing a strategy and plan for each event and managing logistics end to end

  • Coordinating event sponsorships, including working with internal teams to create booth, signage and pre/post event marketing emails, social medial posts, etc.

  • Managing venue selection, contracts, securing F&B, determining room layout, etc.

  • Working closely with field marketing, SDR and sales teams to ensure thorough event follow up

  • Setting and achieving event attendance, lead and opportunity goals and reporting out on performance

  • Ensuring events are executed on time and on budget

Membership Marketing & Engagement: Lead the development and execution of the membership engagement and growth strategy for our industry community, which may include content creation both digital and print, editorial, social and web to increase responsiveness to membership programs and calls to action. Review, evaluate and communicate membership trends, needs and participation.

Basic Qualifications:

  • 3+ years of project and event management experience in B2B
  • 2+ years of marketing copywriting experience

Desired Qualifications:

  • Incredible attention to detail and extremely sharp organization skills

  • Clear and direct communication skills

  • Ability to shift priorities easily and be self-motivated and proactive

  • Outstanding team player with cross-group alignment capability

  • Bachelor's degree with marketing or business focus preferred

Knowledge

  • Demonstrated ability in strategic thinking and impeccable execution with the ability to organize a series of tasks into end-to-end programs

  • Data-driven with analytical aptitude

  • Well versed in latest event tactics and trends

Skills

  • Effective written and verbal communication skills

  • Extremely organized

  • Working knowledge of software applications including Microsoft Office, Salesforce.com, Cvent, WebEx, Marketo and Jive

Behaviors

  • Detail-oriented team player with a positive can-do attitude

  • Strong in time management, work prioritization and independent thinking with a bias for action

Apptio benefits include Company-Paid employee health, dental, vision, life, and disability insurance, and generous contributions to a health savings account. We also offer participation in a flexible spending account, 401k and other voluntary programs.

The Company

Apptio is the leading software to fuel digital transformation. We help technology and finance leaders make smart decisions as they plan, analyze, and optimize technology investments in pursuit of digital transformation. Apptio's software uses machine learning to translate technology costs and utilization across on-premises systems, vendors, projects, agile and cloud systems into a holistic, business-centric view. With Apptio, IT leaders make smarter digital transformation investments. Companies of all sizes and geographies trust Apptio to fuel their digital transformation, including 50% of the Fortune 100. For more information, please visit www.Apptio.com.

Apptio Inc. is not open to 3rd party solicitation or resumes for our posted FTE positions. Resumes received from 3rd party agencies that are unsolicited will be considered complimentary.

Apptio, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Apptio, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Partner Marketing Senior Specialist Job

SAP

Posted 2 days ago

VIEW JOBS 4/23/2019 12:00:00 AM 2019-07-22T00:00 Requisition ID: 213089 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Career Level: T3 Hiring Manager: Brian Gilbert Recruiter Name: Amy Van Nostran COMPANY DESCRIPTION SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That's why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures. SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it's the best-run businesses that make the world run better and improve people's lives. Job Overview: * The Global Channel Marketing Manager (GCMM) is responsible for creating, executing and optimizing a portfolio of integrated marketing programs and campaigns to drive Partner referred leads ("Sourced pipeline"), Partner-led revenue ("ARR") and other business goals. * Reporting to the Director of Global Channel Marketing, he/she will work closely with Business Development (BD), Field / Client, Product and Corporate marketing teams. * Strategy - Developing scalable, integrated go-to-market (GTM) strategies for assigned channels, establishing channel marketing objectives, determining marketing mix and tactics, analyzing sales pipeline trend data, including growth KPI's of number of Active partners, Partner Referrals and partner sourced pipeline, and closed/won revenue. * Channel Program and Campaign Development – Designing and implementing strategic and tactical channel marketing plans across the Partner Lifecycle (Recruitment, Onboarding, To Partner, and Through/with Partner, and Retention). * Co-marketing with Strategic / high-value Partner Marketing Teams - Engages and collaborates directly with marketing stakeholders at global strategic alliance partners to identify and drive co-branded GTM programs. * Brand alignment, content curation and activation - Partner with corporate marketing, product marketing and other content creators to identify, curate and customize (where appropriate) high-performing assets and programs, including: * Product and partnership messaging and positioning frameworks * Audience segmentation and targeting strategy * Top of Funnel thought leadership and awareness content * Event content, promotional plans and follow-up strategy for field, industry tradeshow, and virtual events * Partner training, selling reference tools and programs * Product launches and market entry campaigns * Curation of inbound marketing assets and messaging for syndication to partner websites, newsletters and social media channels * Field Alignment and Readiness – Partner with Business Development to ensure that our teams are aware, prepared and are accountable for follow-up actions and pipeline opportunities generated from the GTM programs. Create internal and external field briefings, promotions and incentives for channel partner sales teams. * Measurement – Ensuring that all GTM programs have clear and measurable success metrics, partnering with Marketing OPS to ensure the measurement plan and infrastructure is in place, and championing a "test and learn" optimization approach. Analyzes channel marketing program performance to increase yield, ROMI, and partner engagement. * Internal Advocacy and Global Best Practice Sharing - Support and contribute to internal communication vehicles to update, educate and share success stories to Concur and SAP stakeholders. Shares and syndicates best practices, high performing programs and strategies with Concur's regional field marketers around the globe. * Utilizing and activation of MarTech Tools - The GCMM will leverage a variety marketing applications, including our Partner Relationship Management (PRM) (Averetek), CRM (Salesforce.com), Marketing Automation (Marketo) and other components of our MarTech stack. * 10-20% Travel is expected. * The scope of role may expand or change as new partners join and Concur's partner ecosystem evolves. Position Competency and Skill Requirements: Education, Experience & Training * 5+ years of experience in B2B marketing. 1-2 years hands-on experience in channel, demand generation or related B2B marketing discipline. * Direct or relevant product, service and market knowledge and experience, ideally within the Travel, Accounting / Financial Services, or Cloud SaaS sector. * Hands-on experience with modern digital marketing tools and channels, including email marketing, landing pages, marketing automation, content portals, events, social media, and more. * Bachelors degree in marketing, business or related field. MBA or advanced studies a plus. * Power user of Word, Excel and PowerPoint. Design skills a plus. * Experience working with CRM and Marketing Automation tools, ideally Salesforce.com and Marketo. * Ability to pass an SAP background check. Critical Performance Competencies: * Strong communication skills, written, verbal and presentation. * Copywriting and copyediting skills are essential. * Cross-functional project management skills, including vendor management. * Excellent discovery, listening, collaboration and influencing skills. * High level of attention to detail and quality assurance. * Analytical thinking, with a "test and learn" mindset to measure and optimize program performance and return. * Ability to work in a fast paced environment and prioritize competing requests. Value Competencies: * Team player and ability to develop rapport and trust quickly with internal and external stakeholders. Takes ownership of projects and demonstrates accountability to our customers, partners and teammates. * Displays an intellectual curiosity and ongoing desire to become an expert on our industry, the business models of our channel partners' and competitors, and a passion for innovation and creativity as a marketer. * Results-oriented with a relentless drive to win and grow our business. * Displays a high degree of personal integrity and commitment to SAP's Concur's culture of diversity and respect for others. SAP'S DIVERSITY COMMITMENT To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company. SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis. EOE AA M/F/Vet/Disability: Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability. Additional Locations : Nearest Major Market: Seattle Nearest Secondary Market: Bellevue Job Segment: ERP, Marketing MBA, Business Development, SAP, Marketing, Technology, Sales SAP Bellevue WA

Event Marketing Specialist

Apptio